MUMBAI: Integrated media and content group, Vivendi announced that it has obtained a majority stake in the Radionomy Group. It acquired 64.4 percent of the share capital of the company, with the remaining shares owned by its founder Alexandre Saboundjian, its employees and Union Square Ventures.

Radionomy is best known as an Internet platform that allows digital radios to broadcast and monetize their programs on a global scale. The platform also offers FM radio stations unique tools to develop and monetize their digital presence. Today, over 57,000 radio stations are using these tools says a Vivendi release.

The announcement said that with this investment in digital radio, Vivendi aims to expand its presence in the value chain that flows from talent discovery to content production and distribution.

Based in Belgium, Radionomy will use the Vivendi investment for commercial development and to capitalize on the expected growth of the digital audio market in future. It is expected that Vivendi’s relevant companies will begin collaborating with Radionomy for certain support.

Vivendi groups together leaders in content and media, and now through Radionomy, is an owner of streaming technology SHOUTcast, and ad network TargetSpot and the 18-year-old Winamp player. The Vivendi group had announced the appointment of Lucien Boyer as chief marketing officer of Vivendi Village, two days ago. He was previously president & global CEO of Havas Sports & Entertainment. Vivendi Village brings together Vivendi Ticketing, MyBestPro (expert counselling) Watchever (subscription video-on-demand) and Paris concert hall L’Olympia.

With these kinds of collaborations, a number of innovative offers will be developed. Radionomy also complements the talent support program which contributes to the Vivendi Group’s sustainable development.

Vivendi also operates businesses throughout the media value chain, from talent discovery to the creation, production and distribution of content.