MUMBAI: Shemaroo Entertainment Limited brought music lovers together from across the world on the occasion of World Music Day through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane. Through this it reached out to over 2.5 million audiences and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram. Famous Indian music composer Bappi Lahiri along with other noted artists like Devang Patel, Meet Kaur, Sonali Khare and many others, too joined in for some great fun.

The game of Antakshari was started with the letter ‘?’ and soon musician and singer Bappi Lahiri joined in and also tagged other celebrities from the industry to carry on the challenge.

#LetsPlayAntakshari, which won the hearts of many music lovers, saw overwhelming response and the initiative specially curated for the music lovers saw a 75per cent spike in user engagement. The total impressions through this activity were around 3.80 million with a total engagement of over 1.6 lakh.  The age old game of Antakshari was an instant hit amongst the celebrities and audiences alike as they joined #LetsPlayAntakshari and started challenging each other.