MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
MUMBAI: Announcements are usually followed by its typical pattern of emails but MY FM tried an interactive and innovative way.
After its last launch in Akola on 23 March, MY FM has conquered the markets of 30 cities in 7 states. And to celebrate this they have announced an exciting contest.
The contest is designed around MY FM stations. Where their names are scrambled and the participants are expected to decode the name to get the right answer. The winner will be announced by mid – June. The prize include Samsung curve TV, IPhone 7, Ipad, Wrist watch or Fit Bit band.
This campaign is spread across corporate markets to build interactivity with the marketers. The main idea is to create awareness amongst the planners, buyers and marketers. When a buyer or marketer plans to invest in a particular city, they should also be aware of MY FM’s existence.
On this MY FM’s CEO Harrish Bhatia said, “This contest is an extension of our campaign in the corporate market, MY FM now 7 States and 30 Cities network. We have completed our new station launches acquired in Batch I of Phase III. The idea is to engage the audience through an interesting contest and in turn cement the fact that MY FM is now present in 30 Cities. The response so far has been phenomenal.”
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
