MUMBAI: BIG 92.7 FM, India`s No. 1 FM Station has come together with `Indian Institute of Technology, Kanpur (IIT-K) to become the exclusive radio partner of its annual cultural festival Antaragni 07. This 4 day long college festival holds lots of reputation among the students and is acclaimed as North India`s biggest college fest. Starting from 25th October till 28th October, the event will witness more than 10,000 students from all across the nation who would be coming in to participate in various competitions organized during the festival. BIG 92.7 FM RJs will be seen interacting with the young crowd and playing interesting games for all the four long days in the IIT-K campus. BIG 92.7 FM RJs will also compare two biggest events of the festival Ritambhara - The Fashion show and Mridaksh - Personality Hunt.

BIG 92.7 FM will also set up several radio booths in the entire IIT campus to provide round the clock entertainment by playing variety of music played on air. BIG 92.7 FM will also conduct some on air shows LIVE from the IIT Kanpur campus.

Speaking on the occasion, Chandan Kapoor, Cluster Head (UP) Marketing , BIG 92.7 FM said "IIT-Kanpur`s Antaragni is most talked about college fest of the country. It is our endeavor to get associated with this high energy college festival. This will give us a better chance to interact and integrate with the young students - who are our core target consumers. We would ensure that we provide non-stop entertainment to not only the students but also to all the listeners who would be hearing us."

Sumit Kale, Cultural Secretary, Antragni 07 said, "With BIG 92.7 FM as exclusive radio partners of the event we hope the IIT-Kanpur`s Antaragni 07 will get a new edge this year as BIG 92.7 FM Jocks will be present all through the event and conduct various events and games. Being the No. 1 radio station of the country with 33 stations, IIT Kanpur Antaragni 07 this time would reach to various cities of country with on air promotions."