MUMBAI: Bharti Airtel, one of Asia's leading integrated telecom services providers has presented a mobile phone usage survey called  'Airtel Mobitude 2009'. The survey captures the preference and choice of over 116 million mobile users located across India.

With mobile music downloads getting more and mroe popular over physical sales, the report mentions that over 200 million music downloads were completed by Airtel users in 2009. The study reflected that maximum music was downloaded by mobile users in Karnataka, Andhra Pradesh, Gujarat, Tamil Nadu, Maharashtra and Punjab. Regional music was as popular as Hindi songs in all these States.

The report also listed Top five songs in the new and old categories. The song Ab Tere Bin Jee Lenge Hum from the 1990 musical hit Aashiqui remains the most downloaded track, followed by Kya Batlayein Saajna (Laal Dupatta Mal Mal Ka), Aur Is Dil Mein Kya Rakha Hai (Imaandaar), Sheesha Ho Ya Dil Ho (Aasha) and Tumse Milkar Naa Jaane Kyun (Pyaar Jhukta Nahin).

From the new bollywood songs, Salim -Sulaiman's composition Tujmein Rab Dikta Hai for the Shah Rukh Khan starrer Rab Ne Bana Di Jodi took the second spot. Jai Ho (Slumdog Millionaire), Pritam's Pehli Nazar Mein (Race) and Tu Jaane Na (Ajab Prem Ki Ghazab Kahani) followed next. Surprisingly, Jab Dekho Phone Kar Dete Ho, an April Fool Joke remains the most downloaded music ahead of Oscar winning song Jai Ho from Slumdog Millionaire.

Top five mobile music downloads

Top 5 music (Old)

1-Ab Tere Bin Jee Lenge Hum (Aashiqui)

2-Kya Batlayein Saajna (Laal Dupatta Mal Mal Ka)

3-Aur Is Dil Mein Kya Rakha Hai (Imaandaar)

4-Sheesha Ho Ya Dil Ho (Aasha)

5-Tumse Milkar Naa Jaane Kyun (Pyaar Jhukta Nahin)

Top 5 music (New)

1-Jab Dekho Phone Kar Dete Ho (Prank Tune- April Fool)

2-Tujhmein Rab Dikhta Hai (Rab Ne Bana Di Jodi)

3-Jai Ho (Slumdog Millionaire)

4-Pehli Nazar Mein (Race)

5-Tu Jaane Na (Ajab Prem Ki Ghazab Kahani)

Bharti Airtel Ltd President- Mobile Services Atul Bindal said, Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town. It fulfills a consumer's social and entertainment needs, from communicating with others, to downloading music, images and games....

With over 116 million mobile users, Airtel is best positioned to highlight the preference and choice of India cutting across geographies, demographics, genre and age. Our consumer usage analysis has thrown up very interesting results that truly highlight what an Indian prefers across the length and breadth of India,... Bindal added 

Spreading across different parameters, Airtel Mobitude 2009 highlights interesting choices and preferences of �Mobile India'. For instance, Katrina Kaif and Aamir Khan were the most downloaded celebrities on an Airtel mobile beating the likes of Kareena Kapoor, Salman and Shahrukh Khan. Surprisingly, the survey also showcased that mobile users prefer to download a lot of Hollywood celebrities' as much as Bollywood superstars.

The Indian Cricket team still rules supreme in the popularity charts amongst (Male) sports personalities. International Tennis Player Rafael Nadal completes the top five in this category. In the women sports category, Maria Sharapova was the most downloaded sports personality ahead of India's Sania Mirza 

Airtel Mobitude also captured the most connected occasion over a mobile phone. Users send maximum messages on the New Year followed by Diwali, Dusshera and interestingly Friendship Day.