About Radio Connex 2020
Indiantelevision Dot Com group's radioandmusic.com is happy to announce second edition of Radio Connex recognising and awarding the best practices in radio advertising, branding, radio as a platform for communication and innovation. RadioandMusic.com is the first to believe in raising a toast to these talented professionals who work behind the scenes for this entertaining yet powerful and eternal medium.
Categories
Best RJ Zonal
Recognising the Best RJs from each zone. The zones
include: North, South, East, and West.
1
RJ of the year (Editor's Choice)
Whether local or national, irrespective of the size of the market, the best RJ is the one who connects the most with his audience through his unique style, ability to address local issues and has a large following on radio and if she is present on social media. We would evaluate style, initiatives, social media numbers and recall as the parameter and extrapolate it basis the size of the market and look at the depth of the association. We are not accepting entries for this category. The entries submitted for Best RJ Zonal will be counted as entries for this category.
2
Best 360 degree Client Solution
Any innovation by a radio station for a client partner which has been a week long activity on air at least and combines all elements like on air , on ground, outdoor, print, Digital, Social and overall communication plan.
3
Best in-house Ad for a client
A jingle created by the radio station for a local or corporate advertiser. It should have been produced entirely in-house. And run On-Air for a week at least.
4
Best CSR Initiative/ Local community connect initiative
A campaign carried out by a radio station where the station has a social message to spread or be a change agent or a catalyst to a social cause .
5
Best Interstitial
A filler which features iconic characters which become synonymous with a radio station and create a strong station identity and has been run for a month at least.
6
Best Online/ Digital FM initiative
A campaign carried out by a radio station and amplified on their digital/ social platforms with measurable data points and run for a week at least
7
Radio Plus - Best Only Digital FM initiative
Radio is no longer a static medium which is heard while driving or as a background medium. The stations are connecting with listeners through online and social media by creating user engagements through content. Independent station initiatives (Non-client) to make radio relevant to its listeners.
8
Best national radio advertiser
This award is for the best use of Radio to augment the other marketing activities being undertaken for a brand. (Not for self promotions of the Radio brand) Advertisers, Media Agencies, Ad Agencies and Radio Stations may participate.
9
Best Client Activation (On-Air campaign)
Campaign should consist of 4 of the below mentioned elements and been run for a week at least - spot/ contest / RJ mention/ integration/ sponsorship of shows/ branded content.
10
Best Client Activation (On-Air + On-Ground campaign)
Localised nature of radio makes it an effective tool for advertisers to combine on air buy with customised event or activation to make tactical communication come alive. This category would evaluate station properties that a brand has associated with or festivals or client briefs which led to an unique on ground solution amplified on air.
11
The most effective use of station from ROI perspective by a brand
The most effective use of station from ROI perspective by a brand - How a brand has used radio consistently throughout the year through long term presence . How sustained presence through FCT buy and sponsorships have resulted in measurable growth in any using any standard reference data points.
12
Most Innovative use of radio by a brand including Films
Most innovative use of radio by a brand including Films- How a brand has used radio to create an exclusive communication during a launch or announcement . The campaign should talk about a solo radio campaign where radio is not used as a support medium but as the primary media.
13
Best Morning Show
The Morning shows define the way listeners start their day. The RJ, the content, the tonality, the issues discussed along with the song selection make each morning show different from the other.
14
Best Mid Morning show
Typically targeted at home bodies this hour drives radio listenership differently. The USP of this hour.
15
Best evening drive show
This award will be given to the best interactive show in which listeners have phone called and dropped in their questions, song requests, midweek moans and personal experiences.
17
Best Celebrity show On-Air
Radios have been using celebrities like Kareena Kapoor, Mahesh and Pooja Bhatt, Annu Kapur , Satish Kaushik, Bhawana Somaaya and such stalwarts . Each show reflects its orator's personality. Radio as a medium has its beauty captured as it lends to the listener's imagination.
19
Best Show - Community Radio Station
This category is for any programme that showcases the efficacy of a community station - events, social initiative and campaign, through which radio has been used to affect the community in a positive way.
20
Rules & Regulations
- Rules
- Guidelines
- Important Dates
- Judging Criteria & Fees
