MUMBAI: AudioBoom increases its distribution and monetisation of on-demand audio content through a new partnership with Saavn, one of India’s leading multimedia entertainment streaming platform.
The arrangement with AudioBoom will provide Saavn account holders across 196 countries with access to podcasts such as ‘The Comedy Score’, ‘Hip Hop Saved My Life’ with Romesh Ranganathan, ‘The Cricket Podblast’, ‘The Football Forum’, ‘Undisclosed’, and ‘Walsh on Film’ among others.
“This is another step in Saavn’s journey to grow beyond music,” said Gaurav Wadhwa, Vice President of Originals and Entertainment at Saavn. “Partnering with AudioBoom has enabled us to continue to provide exciting audio shows to our consumers across sports, true crime and entertainment.”
Since establishing their Mumbai office in spring 2015, AudioBoom has signed content partnerships with broadcasters BBC India and Red FM along with podcasts Bollywood is for Lovers and Bollywood Project. The deal with Saavn will boost AudioBoom’s engagement of on-demand content consumers throughout South Asia.
“The partnership with Saavn was finalized just as AudioBoom reached a milestone of one billion plays worldwide.” said Head of India Operations, Aditya Kuber. “With Saavn’s help we’ll be able to monetise and distribute our top podcasts and on-demand audio content, reaching the millions of listeners who don’t use iTunes and Google Play.”
Also read on the new programming shows on Saavn here.