Arkaprava Ray, also known as Arko is a Marketing professional and an innovator having worked globally and across markets in India handling key marketing projects for HSBC in India. He currently heads the Marketing Strategy for HSBC in India and leads a team of senior marketers who provide innovative and disruptive solutions to complex business problems. He is an avid strategist in repositioning and scaling brands by conceptualizing high impact marketing & digital campaigns. He is also a mindful speaker and jury member of several marketing awards. He is well known for creating popular IPs like HSBC StarStruck, HSBC GoGreen Cyclothon, HSBC Golf League etc. He is also responsible in signing Virat Kolhi for HSBC in India and driving product commercialization though concerts like Bryan Adams, Dua Lipa, Arijit Singh, Shakti and many more. rior to joining HSBC in 2010, he worked with companies like Aviva and Reliance. He is a footballer and a fitness enthusiast. His other interests include adventure sports and observing people closely.

Akash Valia, Sr. VP at Pharmeasy for Growth, has spear-led projects across omnichannel e-pharmacies, doctor saas and partnerships & strategic alliances. Before this, he was a Head of Strategy & ecommerce at Wuerth India, a German MNC in the manufacturing & automobile aftermarket space. Akash has done his MBA from Mannheim Business School in Germany, post which he also worked in adidas AG in marketing. Akash is a Bachelor in Production Engineering by education.

Amiya Swarup is a Partner with EY and Heads Marketing Advisory. He has nearly two decades of experience in fostering collaboration within the intricate web of marketers, media agencies and martech partners. His constant endeavour is towards building a better working world for marketers and agencies.

Amaresh Godbole is the CEO, Digital Technology Business at Publicis Groupe India. In this role, Amaresh leads the Groupe's digital experience and technology agencies Digitas India and Indigo Consulting, as well as the Publicis Commerce D2C practice. Prior to this, Godbole was Head of Creative and Capability at Google India, and he also has a history of over a decade with Publicis Groupe, where his last role was CEO, Digitas India. Amaresh has been recognised in prominent industry accolades such as Campaign's Asia Pacific 40U40, IMPACT magazine 40U40, and Campaign's 'Most Admired Agency Leaders in Asia' amongst others. A regular speaker at key events, he has also been a contributor to industry bodies such as ASCI, helping them shape digital regulation

Eshwari drives effective and dazzling creative work spanning social media, integrated campaigns, websites, on-ground digital experiences, ad films, search, and display campaigns for various leading brands. A champion of equality and inclusivity, Eshwari actively mentors her 40+ member team to drive positive cultural change that delivers on brand objectives. She is the key creative representative for her agency's biggest creative relationships and has won several industry accolades including Storyboard18's YoungGuns and Adgully's Women Disruptors among others. Her award-winning work demonstrates keen audience insights, precise execution, and an underlying commitment towards the greater good.

Surbhi Gupta, works as the Digital Head at Birla Opus. In her current role, she is responsible for building a digital-first organization that is future-ready, cost efficient, driven by proactive & real-time decision-making, excellence in process, and superior customer experience. An innovation and technology leader with more than 17 years of experience Surbhi has been responsible for digital and tech transformation across industries to deliver value at scale. She has worked for leading organizations like Cognizant, Unilever, ACC, and Ambuja and is currently with Aditya Birla Group. She is an alumnus of MDI, Gurgaon from where she completed her Master in Business Administration in 2006 Under Surbhi's leadership, Birla Opus is well set on its path for technology leadership and disrupting traditional paradigms via leveraging technologies like artificial intelligence, IoT, predictive analytics, AR/VR, edge computing and intelligent automation.

Subhayu Roy is currently leading CricViz's business expansion across the globe. CricViz is the world's leading Cricket data and insights provider, where Subhayu works with broadcasters, professional teams, brands and publishers and helps identify ways in which data-driven solutions can add value to their endeavours. Prior to this, Subhayu headed Brand Partnerships at Sportskeeda, led the South Asia business for Perform Group (Opta), and led a mobile-based Football content business across Middle East and Africa. Subhayu's endeavour is to champion the cause of Sports by identifying interactions between Sports, technology and commercialization. When he is not working on ideas for the industry, Subhayu is usually riding or driving across the country.

Neha has a wealth of knowledge spanning over a decade in marketing, strategic partnerships, brand strategy and alliances across the consumer tech, media and software industry. She has been responsible for building long term relations for brands and develop deep connections with brands and clients.

The Journey So Far
Ms. Neha is the Head of Marketing at Quora, APAC and EMEA and is responsible for establishing and implementing the effectiveness of initiatives to drive awareness and adoption of Quora. Her role is to lead the brand and communications strategy that creates pull and delivers customer acquisition and engagement goals.
Prior to joining Quora, Ms. Neha was responsible for the Deskera brand launch and the company's reputation management in India. In her role she oversaw the India operations and strategically contributed to the brands' business growth.
Ms. Chimbulkar has played a dual role at the Network 18 Group. She was Heading Brand & Client Solutions for FORBES in India & also served as General Manager Marketing at CNBC Awaaz - India's number one Hindi business news channel.
During her tenure with the Network 18 Group, her responsibility was to manage brand strategy & communication, partnership & alliances and campaign management and media planning.
Neha spearheaded the launch of Forbes in India. Her involvement was instrumental in strategic engagement that helped the brand liaise with India's top business leaders. She also contributed proactively to creating alternate revenue streams to achieve profitability and, CNBC Awaaz was voted 'Channel of the Year' & 'India's No.1 Business Channel' (Indian Television Academy Awards, ENBA Awards). CNBC-Awaaz maintained an average of 60%+ market share during an intensifying competitive environment.
Ms. Neha is a BMM graduate from Mumbai University. She also holds an executive program degree in Sales & Marketing - Indian Institute of Management, Calcutta (IIMC) and Diploma in Public Relations & Event Management. She is an avid reader and passionate about traveling, exploring new culture and food.

Parul Menghani's journey spans over two remarkable decades, marked by an unwavering commitment to learning, innovation, and making a meaningful impact. In her recent accomplishments, she has been felicitated at the renowned Indiantelevision Wonder Women Awards, earning a spot among the Top 100 women in India. This recognition comes as a testament to her substantial contributions in the media industry over the last two decades, a recognition she holds with immense gratitude.
Her leadership roles as VP & Head of Content and Marketing have left an indelible mark on renowned companies including Viacom 18, Pocket Aces, Times Network, Disney, MX Player, Sharechat, Trell, Network 18, Big FM, and 9XM.
Her career has been a diverse journey, ranging from television to digital content, marketing, radio, events, influencer, and celebrity management. Having also been an MTV VJ, Parul has adeptly navigated these areas, driving business growth and earning her a respected place in the media industry. She excels in weaving brand stories into content, allowing businesses to tell their stories authentically.
In her formative years, Parul's accomplishments as an international taekwondo athlete served as a foundation for her remarkable journey. Garnering accolades for India such as a silver medal at the 4th World Taekwondo Championship (1998) and a bronze at the youth Olympics (1998), these early achievements instilled in her the values of discipline and grace under pressure. Her background as a sports person continues to be a guiding force, shaping her approach to challenges in all aspects of life. In her dynamic career, Parul has pioneered content strategies for short-format entertainment at Sharechat, MXTakatak, and Trell. Leading a large team of experts, she brought her vision to life, driving platforms like MX Takatak and Trell to impressive milestones. Beyond her expertise in short-format content, Parul's experience spans diverse media fields, from marketing and communications to content on television and radio, creating both long and short- format content, managing celebrities and building creators. Her contributions have impacted organizations like Viacom18 (MTV, Beats, Vh1, Comedy Central & Colors Infinity), Times Television Network, Disney, Pocket Aces, Trell, Reliance Big FM, Network 18, Sahara FILMY, 9XM, and Sharechat. Her broad expertise and strong work ethic have given her insights into consumer preferences, crossing platforms and languages.
Parul's ability to embrace change and inspire excellence has had a strong influence on the media industry, making her a highly respected figure in her field.

A post graduate in Economics, from the top ranking University of Warwick (United Kingdom), with a passion for Consumer Behaviour Understanding, Abhinay was an instrumental force in driving the vision of the Data Sciences division of Dentsu as one of its founding employees in South Asia.
He rose from being a young manager with Carat (the media flagship agency of Dentsu) to Vice President - Asia Pacific of its Data Sciences division. Pursuing his ambition of consumer intelligence and in building a global SaaS product out of India, Abhinay had joined the founding team of ProfitWheel, an adtech-martech startup as Head of Product Marketing & Strategic Account Relationships where he was fundamental in striking initial partnerships with large Fortune 100 clients and laid the foundation for Product Marketing for the enterprise SaaS product. He rejoined dentsu to rebuild Product & Technology for the media service line and as an expert in data and tech. He builds dentsu proprietary products and is responsible for growing the Advanced Analytics and Media Effectiveness practice of the group.
He has won numerous industry awards recognizing top talent in the region such as the Impact Top 30 Under 30, the Social Samosa Top 30 under 30, Leaders of Tomorrow and was even featured in the 2019 Forbes 30 Under 30 list. He was also Asia's sole nominee for New talent in UK's prestigious DataIQ Awards in 2018. He has also given TEDx talks on topics in advertising and the future of talent.
He has been a Jury President and part of regional and international juries such as DRUM's Digital Awards, World Independent Advertising Awards, Luum Awards and others. He is an active member of the advertising and media industry in India and is on the Board of the Young Professionals Program of the Indian chapter of the International Advertising Association. When he isn't at work, Abhinay drives his passion for creating a more inclusive society as a part of his role as Founder-Member in the Youth Council of Kindness Unlimited - India's apex body for Kindness. Social Handles: LinkedIn: https://www.linkedin.com/in/abhinaybhasin Twitter: @AbhinayBhasin Facebook: https://www.facebook.com/abhinay.bhasin Instagram: @abhinaybhasiN

With Over 20 years of experience across diverse industries like Banking, Telecom and Insurance sectors, Prasad, a Digital First Marketer has passion for technology, innovation and customer centric approach. He is a firm believer in the process of ideation - experimentation -learning fast - succeeding faster and scaling up cheap. He has been crucial in establishing data driven digital marketing campaigns, MarTech and transformation setups across organisations.

A Chemical Engineer from UDCT and MBA from JBIMS, Prasad is currently working with Kotak Life as EVP & Head - Digital Business. Prior to Kotak Life, he has worked with HDFC Life, Tata Docomo, Vodafone, ICICI Bank and Kotak Mahindra Bank managing various roles in Digital, Product & Brand management, Customer Lifecycle Management and Strategy & Business Planning.

The work done by Prasad in the field of full funnel marketing and customer life cycle management has resulted into 20+ case studies with various media and communication partners such as Google, Meta, Netcore and received 70+ awards. Prasad has also won individual accolades such as Innovation in Marketing by International Advertising Association (IAA India 2023), Top 100 Digital Marketers 2023 by Adlift, DMA Trailblazer Awards 2023, Elets Insurance Innovation Award 2023. Prasad is a though leader, who is often invited to share his insights at various Marketing, Martech & Insurance Industry events and forums such as iMedia, AdTech, IAMAI, Adworld, Programmatic Asia Symposium, Adobe Experience Makers, India Insurance Summit, Google Master Class, Brand Marketing conclave etc.

Prasad is on the advisory board of iMedia and Adtech Brand Summit India and was also one of the jurors on Adword Showdown 2022/3, Drivers of Digital (DoD) 2022/3, YouYube Works Awards 2023, Sparkies awards 2023 etc.

Prasad finds solace in the travelling, immersing himself in the tranquil embrace of nature?s beauty, where he seeks the serenity of solitude amidst its vast expanse.

Rajat is a visionary, builder and entrepreneur amalgamated into one & is currently redefining the Metaverse space by building PartyNite, India's own metaverse. Rajat is celebrating his 29th year in the game industry and is an avid investor in over 70 companies and advisor in over 50 companies including Samsung, Digital Motives etc.
Rajat is also an advisor to the premier institutes like IIT Jodhpur and IIT Mumbai.
Rajat is behind some of the most successful IPs like Battlefield, Resident Evil, Final Fantasy etc.
His latest creation PartyNite is a busy platform with over 700 brands, celebrities and corporates having presence on it and a traffic of over 126M visitors keeping the place thriving. PartyNite is the shining example of how Metaverse is still alive and thriving.

Ankesh Kumar is a seasoned management professional with over two decades of leadership experience across diverse domains such as Marketing Strategy & Communication, Product Management, E- Commerce, and Strategy & Planning. He has made a significant impact in IT Physical Infrastructure and Low-voltage Security & Fire Industry at global and regional levels.
Currently leading Global Marketing Strategy & Campaigns for Schneider Electric's Secure Power Division, Ankesh brings a wealth of knowledge and hands-on experience to the table. With a career spanning renowned organizations like Emerson, Honeywell, and Schneider Electric, he has been instrumental in transformative initiatives, global campaigns, innovative product launches, global re- branding, and award-winning digitally enabled channel programs.
Ankesh is based in Mumbai and holds a BE in Computer Engineering and an MBA in Marketing, along with certifications in Business Sustainability Management, Six Sigma, and Data Center Professional. He is a Digital Enthusiast, Technology & Movie Blogger and has a passion for Movies, Riding, Travel & Photography.

Reaching the right audience has always been a key challenge in marketing. Addressable advertising is changing that, offering a way to connect businesses with consumers more directly and effectively. Traditional advertising often spreads resources too thinly, failing to engage the intended audience. Through data and technology, addressable advertising targets specific audience segments, making marketing campaigns more effective and enhancing customer experience. In this panel we will discuss addressable advertising, how it works, its benefits for marketers and consumers, its role in transforming marketing and building experiences that matter.

Explore whether the abundance of data in advertising is sufficient for effective RoI campaigns. This discussion will assess if over-reliance on data and programmatic approaches might be overshadowing the need for value-driven strategies and calculated risks.

This session explores the essential strategies for creating brands that resonate with this values-driven generation. From leveraging cutting-edge technology and embracing transparency to fostering meaningful connections, discover how to align your brand's identity with the dynamic, purpose-led mindset of Gen Z to drive long-term success in an evolving market.

As sports content increasingly localizes, explore strategies for effectively marketing it to attract advertisers. This discussion will address how to leverage local sports opportunities and adapt sales approaches to meet the evolving demands of advertisers in this new landscape.

Connected and smart TVs are the most bought TV viewing device today, making it the most exciting new aspect of digital advertising However, we are at the beginning of this rapidly evolving media opportunity and our understanding of it is limited as marketers shuffle between innovation and uncertainty. How are marketers viewing CTV and the plethora of media options that the score of major OTT players are offering? What value do they bring to the table? Is non-linear TV an effective medium for advertisers?.

The future of marketing in a technology-driven world is poised to be more dynamic, personalized, and data-centric than ever before. As technology continues to evolve, so too will the strategies and tools marketers use to engage with consumers. The panelist will explore the impact of emerging technologies on marketing strategies, discuss the opportunities and challenges they present, and predict future trends in the marketing landscape.

With 19 years of experience, Abhishek Kumar started off his career in sales. Subsequently, he moved into the tech sector where he has worked with startups, one of which he co-founded. He currently leads digital initiatives at Blue Star, India's leading air conditioning and refrigeration company. He has a cross-functional experience of developing digital roadmaps, working in various technologies and deliveries in mobility, cloud, CRM, SAP, SAAS, among others. He is adept at developing and implementing digital strategies that drive growth, engagement and revenue for the organization.

Saugata is a big impact business leader with the ability to own and drive the top as well as bottom line for sustainable growth. His 22 years of corporate experience spans across customer acquisition, retention, product marketing and demand generation. Skilled at creating future ready marketing strategies leveraging digital marketing, through the line branding, PR and global communications, he believes in keeping customer value at the core of every decision he makes.

With more than 17 years and above experience in the FMCG sector at Jubilant Foodworks, I had managed the Domino's Pizza brand for Mumbai, Pune, Gujarat and Goa regions and had to credit the launch of more than 120 "Domino's Pizza" stores across the region.
Worked 2 years with Devyani International Ltd and managed "Pizza Hut " and "Costa Coffee" brands as Head West and Central India Business Development. 25 stores opened
Worked 2 years with Coffee Day Global and managed the "Cafe Coffee Day" brand as Head West India Business Development. 90 cafes opened.
Currently Working with Burman Hospitality Pvt Ltd and managing "Taco Bell" brand as Head West India Business Development . More than 31 plus stores have opened.
Currently it has opened more than 300 plus outlets in India.
Recognised Top 30 Business Development Head Pan India by Image 2023.
I am an All India Retail ( AIRG ) Member.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. These words from Steve Jobs have always stayed with me. The last 16+ years of work life has been in pursuit of great work ? building brands, impacting the community, and seeing team members thrive. He is passionate about marketing and creating purposeful brands, that can positively influence the way we live.

Mustufa Arsiwalla heads Trade Marketing function as the Trade marketing director. Mustufa Arsiwalla has worked on diverse categories like foods, personal care and OTC. Consistently delivered business, consumer, and cost-savings targets in complex and challenging environments. Prior to Ferrero, he worked with Britannia Bel foods as Chief Marketing officer. A consumer Marketer and brand strategist with 17+ years' experience in leading brand building and marketing campaigns across diverse categories like Foods, Personal care, and OTC on brands like Frooti, Ferrero Rocher, Kinder Joy, The Laughing Cow. His experience across multiple consumer goods categories combined with the ability to collaborate with people from diverse backgrounds enables him to add value to the organization growth.

With a master's in management studies in marketing, Mustafa completed the Stanford LEAD programme at the Stanford University Graduate School of Business this year. He leverages the learnings to accelerate change and transformation in the organization. Mustafa has won various awards for his result-oriented marketing strategies. He has won Brand Builder of Year 2022 at the 16th Edition of ET Stars of Industry award. He has also been named a India Top 10 CMOs 2022 by Trade flock Business Magazine.

Sujay is a digital native with 18+ years of professional experience in the field of digital marketing, brand & media strategy, and e-commerce. Over the years he has worked with top MNCs like Airtel, Disney Star, Times Group and AB InBev. During his stints across India and South East Asia, he has scaled businesses and managed P&L. Currently he is working with L'Or?l India as Head of Digital and Media for the Professional Products Division.