MUMBAI: Virgin Mobile, Tata Teleservices's new mobile services brand, has introduced the vTrendy handset - a colour screen phone loaded with FM Radio.

Weighing 65 gms, vTrendy is priced at Rs 1,499 and comes loaded with features which include one touch access to Vbytes - Virgin Mobile's data portal, speaker phone, organiser, phonebook memory of 500 contacts and additional 150 contacts on RUIM (SIM) card.

Says Virgin Mobile India Chief Sales and Distribution Officer P Madhavan, "Youth today are faced with a situation where they have no stylish CDMA handsets in the price range of below Rs. 1500. Even a GSM service provider's handset bundled offer does not really appeal to them because of lack of attractive handsets. vTrendy is a 'no compromise deal for youth'Since it combines a stylish handset to suit their budget, is loaded with features such as FM Radio, 65K Color and Long Messaging Service (LMS) and is bundled with an offer tailored just for them. "

Deval Parikh, Chief Officer, Handsets, VAS & Procurement, Virgin Mobile India said, "This stylish looking, light weighted, sleek and feature rich handset has been especially designed to appeal to our young audience who consider personal devices an expression of their style statement amongst their peer group."

vTrendy has a one-touch access to Vbytes, Virgin Mobile's unique VAS data portal, where users can get unlimited access to Virgin Mobile selected content and other applications for a simple charge of Rs.5 per day. " he added.

'vTrendy' is available across 15,000 outlets nationally and over 1000 modern retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Vijay Sales and Sangeetha to name a few. Apart from this, the handset will be available in 34 kiosks in high traffic malls across the country, says a report.