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Press Release |  17 May 2008 00:00 |  By RnMTeam

Adam Gilchrist and VVS Laxman become Radio Jockey's on BIG 92.7 FM, Hyderabad

MUMBAI: Adam Gilchirst has always allowed his bat and his gloves to do the talking but today was different, in the company of the man with the silken touch Hyderabads very own VVVS Laxman, Gilchrist took to the mike as a Radio Jockey on BIG 92.7 FM. They need just a little bit of prodding from RJ Chetan and post that they were on their own interacting with the cricket crazy listeners of BIG 92.7 FM.

Keeping with the vibe of the city which is clearly cricket, and given the 'Bindaas' positioning of the Station, BIG 92.7 FM, Hyderabad's favorite radio station and the official radio partner for the team 'Deccan Chargers' in its continuous efforts to offer a wholesome entertainment mix for their listeners, put together this innovative programming offering, which was thoroughly enjoyed by the people of the city and very well received with huge participation.As BIG 92.7 FM partners Deccan Chargers, breakfast jock, RJ Shekar conducted a contest wherein listeners SMS their ticket numbers to BIG FM and randomly picked 20 lucky winners got to meet with Adam Gilchrist and VVS Laxman. The contest was run to create excitement around IPL matches and to deliver value to the BIG FM listeners. This again was well received by listeners who thronged the BIG FM studios to meet with their favorite cricket stars.

"Innovative programming in keeping with the bindaas positioning of the Station is what we are always looking for and this was an excellent offering from BIG FM wherein listeners saw great value said Station Director- Ashwin Padmanabhan.

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