MUMBAI: AdEx Media, Inc. , a leading performance driven online marketing, distribution, and consumer products company, today announced the launch of its Digital Instructor consumer product line into national radio distribution.

"We are excited to expand our model into traditional advertising distribution channels, beginning with our Digital Instructor consumer products", commented Scott Rewick, AdEx's CEO. "AdEx will be advertising through national radio distribution on a Per Inquiry (PI) basis, which allows us to extend our pay for performance based advertising budget across legacy platforms."

Starting with Overnight Genius, Rising Star Leaning, and Debt Snap, some of AdEx's most popular titles, AdEx expects to expand the product offering over a large base of radio stations over time. "Our approach has always been that if we can measure it, we want to be there. Radio for us is a natural extension of our extensive online media buying platform", said Scott Rewick.

AdEx Media has teamed up with Debut Broadcasting , a leading media and entertainment company, to distribute its consumer products via the radio marketing channel.

Steven Ludwig, CEO of Debut Broadcasting added, "By working with AdEx to provide flexible campaign structures built around high-quality products with premium revenue opportunities addressing needs that, in some cases, are quite urgent, we feel the time is right for the 'pay-for-performance' model."

AdEx plans to leverage its recently launched Think technology platform to provide the tracking of each consumer product sale back to the individual radio station that sourced the lead.

AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its own products and offering advertising customers a multi-channel Internet advertising network and broader solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing; (ii) display marketing; (iii) lead generation; and (iv) affiliate marketing. AdEx currently sells its own suite of consumer products which include: (i) Overnight Genius - a comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others; (ii) Rising Star Learning - a math and language arts educational product for children; (iii) Debt Snap - an audio seminar designed to help consumers manage their debt and restore credit standing; (iv) Lucky At Love - a relationship strategy product; and (v) EasyWhite Labs - a teeth whitening kit. The company offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).