MUMBAI: On 11th July, Fever 104 FM launched a public service called 'Fever 104 Mumbai Monsoon Help Line' to ease the woes of Mumbaikars who have begun to dread the problems that Monsoons bring - water logging, power cuts, delays, traffic snarls, accidents, diseases, and so on.

With this in mind, Fever RJs will run a 'Monsoon Update' everyday on every show, where they will provide the latest info. on traffic-jams, accidents, diversions, suitable routes, amount of rainfall, flooding or water logging situations, high tides, flight and train delays, power cuts, emergency numbers to call, precautions to take and so on. Fever RJs are also asking Mumbaikars to call on 40684104 - Fever's IVRS No. and record their grievances caused due to heavy rains. These would then be forwarded to local authorities such as BMC, Traffic Police, Power companies, etc. and Fever RJs will follow up on their efforts to address the same.

Considering the role radio has played in disseminating critical information to Mumbaikars in a timely manner in the past, the relevance and importance of this service cannot be over stressed. And Fever 104 FM promises to go all out to ensure it makes a difference in the lives of Mumbaikars this Monsoon.