MUMBAI: Jon Bon Jovi has partnered with Hard Rock International, who today announced that the iconic rocker, who leads the #1 touring act in the world, has lent an original Bon Jovi design to create the Signature Series: Edition XXVI - a limited-edition T-shirt and pin, which will benefit the Philadelphia Soul Charitable Foundation, a nonprofit organization dedicated to helping the lives of those in need "one Soul at a time."

Jon Bon Jovi is the most recent artist to become part of Hard Rock's Signature Series T-shirt program, which has helped to raise millions of dollars for charitable causes worldwide.

"Over the years spent building homes and rebuilding communities with the Philadelphia Soul Charitable Foundation, I've seen that people want to contribute to something they believe in," said Jon Bon Jovi. "With Hard Rock as a worldwide partner, the Signature Series lets fans contribute to our future builds."

The Signature Series T-shirt: Edition XXVI features Jon Bon Jovi's signature and original art consisting of Rock and Roll imagery that fans will recognize as authentically Bon Jovi. Draped with a banner bearing the band's name, the heart pierced by a winged dagger was created by Bon Jovi and is set on a black T-shirt, available in men's and women's sizes. Hard Rock's limited-edition Jon Bon Jovi Signature Series is currently available online at www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.

Founded in 2006, the Philadelphia Soul Charitable Foundation is a nonprofit organization dedicated to bringing about positive change and helping the lives of those in need "one soul at a time." The Philadelphia Soul Charitable Foundation exists to combat issues that force families and individuals into economic despair with programs and partnerships targeted at breaking the cycle of poverty and homelessness. As a result of his efforts, Jon Bon Jovi and his foundation were recently honored at the 2008 Billboard Touring Awards with the Humanitarian Award, which recognizes the philanthropic efforts of a touring professional.

"Jon Bon Jovi has been one of the world's most successful and popular artists for more than two decades, and we are proud to have such a celebrated artist and philanthropist become part of Hard Rock's renowned global Signature Series T-shirt program," said Hamish Dodds, President and CEO, Hard Rock International. "We are honored to be able to show our support for his Philadelphia Soul Charitable Foundation and help to break the cycle of poverty and homelessness."

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world-renowned musicians and bands, who create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's charity-of-choice. To date, the Signature Series program has included Bruce Springsteen, Bono, Shakira, Green Day, Eric Clapton, Ozzy Osbourne and more, raising millions for a wide variety of organizations, such as WHY (World Hunger Year), Fundacion Pies Descalzos, Amnesty International and Crossroads Centre Antigua.