MUMBAI: Mahindra Comviva, the global leader in providing mobile solutions beyond VAS, announced that it has partnered with Gondwana-City Productions (GCP), one of the leading content aggregators in Africa. This tie-up with GCP will further strengthen Mahindra Comviva’s digital content portfolio, across video, voice and text, in the continent.

With this partnership, GCP will provide the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists.

With over 250,000 tracks on board and over 140 Content Providers, Mahindra Comviva is one of the largest content aggregator in Africa, Middle East and Asia. In Africa alone, the company has collaborated with over 70 content partners including local and international content providers/copyright bodies/local artists and production houses in the region.

Speaking on the partnership, Atul Madan, head of digital services, Mahindra Comviva said, “We are excited about this partnership as Gondwana-City productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater to the diverse tastes of consumer’s in Francophone region.”

“The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa,” further added Atul.

Commenting on the partnership, Gondwana-City productions co-founder Catherine said, “We bring a diverse range of content from Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator’s complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa.”

Currently Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.

Besides this, the company owns a huge collection of video, voice and text based applications like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.

Mahindra Comviva manages an operator’s complete  music and infotainment  services portfolio  bringing together  content technology platform, discovery, analytics and recommendation tools, storefront management and business  and marketing expertise to drive growth and usage. 

Recently Mahindra Comviva has been awarded the most innovative company by Global Telecoms Business Innovation Awards 2013 for Managed Music services to Airtel Africa for Hello Tunes.