MUMBAI: A recent market survey conducted by Hansa Research Group in Jaipur has thrown a lot of interesting insights on the Radio consumption habits. As per the survey findings, MY FM Jaipur has scored top rank on account of the top-of-the mind brand recall value. Hansa research group is the same body, that spearheads Indian Readership Survey(IRS) in our country.

This finding for the city of Jaipur, which has 5 Private FM Radio players, has again proved that MY FM is listeners' choice when it comes to innovative programming.

MY FM had recently launched the Jiyo Dil Se Campaign in the city and did a major exercise in making the sound of the station more upbeat and in tune in the likings of the city youth. The refurbished station jingles , promos and humour capsules were developed as a result of intensive research on the preference of the people of Jaipur.

The findings of this survey have proved beyond a doubt that radio as a medium should be a reflection of the changing trends in the lifestyle pattern.

In a similar survey done in the markets of Chandigarh & Raipur, MY FM is declared as the most favourite station of Chandigarh & the most listened station in Raipur.

Commenting on these achievements Mr. Harrish M. Bhatia COO 94.3 MY FM, SMEL has said,... It is a result of team MY FM's efforts to constantly churn out innovative content and extensive marketing of the station. Moreover the recent makeover campaign on �Jiyo Dil Se' has played an important role in helping MY FM gain premier position among the youth....