MUMBAI: 94.3 My FM has won Gold in the ‘Best Special Event’ category for ‘Borderless Radio’, at the recently held New York Festival. The event ’Borderless Radio’, was a joint effort by 94.3 My FM in India and Radio 1 FM 91 in Pakistan which brought together artists from both countries celebrating their independence. The competition honours content in all lengths and forms and celebrates the exceptional and innovative programs being created on all continents.

Aired on the 14 and 15 of August 2012, ‘Aazadi Sarhadon Se’ featured special performances and music dedicated by the artists from both countries for this special celebration. ‘Aazadi Sarhado Se’ was specially programmed to air simultaneously in the 17 My FM cities in India and major cities in Pakistan including Karachi, Lahore, Islamabad and Gawadar. The show consisted of two episodes of three hours each aired on August 14 and 15. RJs and renowned personalities from both stations and countries contributed to the show with their messages and performances.

Commenting on the award, 94.3 My FM CEO Harrish M Bhatia added, “We believe in innovation and creating special content for our dedicated listeners. Borderless radio gave us a unique opportunity to give people from both countries something to cheer about and bring them together. Year on year we have stood out from the competition based on our programming and we always encourage our team to experiment and share ideas,  these award makes us strive harder to provide even better content in the coming year and achieve better results. We are also looking forward to continue with this property and take it to the next level.”

Radio 1 FM 91 CEO Sara Taher Khan added, “‘Borderless Radio’ was an excellent idea and we are honoured and proud to have been a part of this collaboration. On both ends the quality of production and programming was award winning and I am happy to see the outcome.”

94.3 My FM programming head Viplove Gupte added, “It is a great achievement to win the New York Award for a ‘thought’ that we believe in, and live every single day of our lives. When we joined hands with Radio One in Pakistan, our aim was not to create history or win awards but to make people believe in our brand philosophy – Jiyo Dil Se. It came straight from the heart and hence reached out to the hearts of millions of listeners. The language of music is what unites People of the world, irrespective of their age, race, caste, religion, ethnicity and all other differences. We succeeded in reaching out, erasing the boundaries through music. This NYF Gold award is dedicated to the listeners of Radio One, Pakistan and 94.3 My FM.”