MUMBAI: Bhaskar Group`s radio station, 94.3 My FM has launched a `Team India - Dil Se!` campaign, kicking off with a series of on-air and on-ground activities to connect with its listeners. The station displayed the original T20 World Cup trophy at its station, aired live congratulatory messages and set up a message board for cricket fans.

As Sreesanth took the last catch of the final match, My FM RJs went out on the streets in Indore, Ahemdabad and other cities to give live updates of the atmosphere in the city, says a release.Say My FM business head Harrish M Bhatia, "The initiatives taken by My FM have been to truly connect and be a part of listeners` lives in their moment of joy. It was a historic moment and we decided to celebrate Team India`s win Dil Se! and we are glad our efforts have been truly appreciated."