MUMBAI: NDTV Convergence today announced the launch of their latest mobile app - Khachak. After a series of very successful mobile app launches over the past few years Khachak is a foray into reaching out to the millions of digitally engaged youth audience who are actively using their mobile devices to take and share photographs across all social platforms.  The app can be downloaded for free.

The unique feature of this app that you can insert your photo into the poster of a film to “star” in that movie.

All you have to do is simply select the movie poster, click, crop, add effects and filters and share with you friends across various social networks. The user has a massive archive of posters to choose from, with new releases added every week.

Another unique feature is that Khachak allows you to aggregate, view edit and share pictures from multiple social feeds like Facebook, Twitter and Flickr in single timeline view.

On the occasion of this launch, Suparna Singh, CEO of NDTV Convergence, said,"Khachack comes from a team committed to developing apps which have great user experience.  We wanted to speak to a large young audience that puts its phones and Bollywood at the top of its priority list.  We also have posters from lots of Southern movies.  We have big plans for the digital entertainment space. ”

As a part of this launch, Khachack has tied up with this summer’s big release Raanjhanaa, where users can download the app and get a chance to meet the film’s stars, Sonam and Dhanush.