MUMBAI: Radio City connect recently brought the exciting ‘Cornetto Couple Hunt’ across Ahmedabad, Surat and Baroda. The month long activity culminated with a couple being chosen to go on a double date with Cornetto brand faces, Yami Gautam and Siddharth Malhotra. ‘Enjoy the ride, love the ending’ was the mantra, as couples went all out to be judged the ‘Cornetto couple’.

There were two exciting rounds of auditions across the 3 cities. The tasks were simple yet innovative testing the chemistry between the couples. The fun reached heights with rounds like ‘ek mai aur ek tu’ and ‘do dil mil rahe hai’. Couples had a gala time playing the games with our RJs across malls in the 3 cities. The grand finale saw the top couple from each city fighting it out for the title of the best. The jury comprised of Yami Gautam, Siddharth Malhotra along with Ahmedabad’s favorite RJ Aseem of Radio City. Couples had to take the ultimate test of love and chemistry and prove they can ‘enjoy the ride’ and ‘love the ending’ too!

Radio City Ahmedabad’s afternoon show ‘Hum Tum’ went live from the finale venue. The chirpy RJ Aisha, added an extra zing, interacting with the finalists and the jury. She provided a live commentary of the event for all Radio City listeners.

Speaking on ‘Cornetto Couple Hunt’ Radio City president & COO Ashit Kukian says, “ The activity was conceptualized to drive engagement and interactivity between the brand and the consumers. Right from the ideation to the execution, we made sure that we follow this approach that would stay in the consumer psyche for long. Integration with show ‘Hum Tum’ was well-thought out and provided an impetus to the activity.  The great ideation and execution made sure the campaign was highly successful”.