MUMBAI: Planetradiocity.com, the web radio by Radio City, launches an integrated e-shop for the first time. The shop, housing some of the most exclusive CDs/ DVDs, posters, autographed merchandise, quirky tees and special collectibles is now just a click away.  Shemaroo, OK! listen, engrave and clean planet will showcase their collection on Planetradiocity’s store.

The Planetradiocity music store is a treasure trove for the ardent music lover, with a lot to explore. Be it exclusive signed merchandise or mugs and t-shirts embedded with special messages – Planetradiocity assorts a collection that is collectible in the true sense.

The all-integrated ‘music e-shop’ is for a true music fan who wants to make his favorite music a part of his personality. The large indie-music fan-base amongst college-goers and young professionals has led to a surge in demand for such merchandise. The e-shop will house collectibles for the true fans who can shop for products while listening to music at the same time.

Speaking on the launch, Radio City digital media & new business SVP & business head Rachna Kanwar says, “The launch of the ‘e-shop’ adds a new dimension to PlanetRadiocity. We have been long vying the music e-commerce space and hope to achieve the same success as we have with all our efforts in the past. The aim is to consolidate the bond that the listeners share with their favorite music and fulfill the aspirations of a die-hard music lover. The merchandise available on the website truly defines the attitude of an ardent music lover. ”