MUMBAI: There is a certain level of power in radio that comes from its ability to mould according to the order of the day & needs of listeners. Radio yet again proved it by displaying a humane and friendly face in handling Serial Blasts in Jaipur. This Tuesday, when Jaipur was gripped in the serial bomb blasts tragedy, 94.3 MY FM Jaipur became the lifeline of Jaipurites, the voice of people, their personal media of seeking relief as well as seeking a connect with their near and dear ones, some of whom were seriously affected by the ghastly incident.As soon as the news of blasts started pouring in, 94.3 MY FM's Jaipur station appealed to people to remain calm & peaceful. With the incident sinking in, 94.3 MY FM started making announcements to motivate listeners for Voluntary Blood Donations. 94.3 MY FM Udaipur station was able to enlist some 120 donors for a particular blood group which was scarce in Jaipur. Their data was transmitted to Jaipur and from there to Sawai Mansingh Hospital for necessary actions. The Jaipur station was also broadcasting its listeners' enquiries from MY FM's other 16 stations about the welfare of their relatives and friends.

Sensing the city's mood, 94.3 MY FM Jaipur switched over to the devotional numbers to soothe frayed tempers, hurt and pain. At least twenty listeners from Jodhpur were connected to their loved ones in Jaipur making enquiry about their welfare. 94.3 MY FM mourned the victims of mindless terror act by observing 2 minute silence on air, next morning on June 14, at 9.00 am. The station is exhorting people on air to lit a candle on 16th May to mourn the departed souls.

Radio's capability and flexibility to be people's mouthpiece in the moments of crisis has been proved yet again. Earlier also, during the incessant rains in Mumbai, radio had played a key role in connecting people with each other and share their insecurities in the moments of crisis.