MUMBAI: Quiet please! No honking! Continuing with its spirit of partnering social and public issues, Radio Mirchi 98.3FM has joined hands with Mumbai Traffic Police to observe April 7th, 2008 as No Honking Day, an initiative to reduce noise pollution.

No Honking Day is an approach to lend a helping hand to Mumbai Traffic Police to make an appeal to Mumbaikars to desist from using their horns when not required. The activity led by the DCP Traffic Mumbai Mr.Harish Baijal and various other celebritiesThe initiative was flagged off on 5th April by Mr. Amitabh Bachchan, who lent his support to the cause by symbolically pasting the "No Horn Today" sticker on his personal vehicle at 12:00 pm at Mehboob Studios. Other Bollywood stars like Anil Kapoor, Rajpal Yadav, Sukhwindar Singh, Arshad Warsi, Dino Morea, Faizal Khan, Kailash Kher, Monty Sharma, Sheetal Menon, Sonali kulkarni, Tushaar Kapoor, Rahul Bose, Mandira Bedi, Cyrus Broacha, Chief of Anti Terrorism Squad Mr Hemant Karkare and DCP Shabde, have also joined the league.

Kick starting the campaign Radio Mirchi RJ's, including Mumbai's Favouite Radio Mirchi RJ Jeeturaj requested Mumbaikars to support the initiative. Afterall, Jeeturaaj jab bolta hai to akkha Mumbai sunta hai" in HI Mumbai 7 to 11am.

Radio Mirchi being a city centric radio station has always been a step forward in finding solutions to problems prevalent in the city. With 'No Honking Day', we want to drive home the importance of a noise free environment, so that Mumbaikar's are able to experience a healthy and pollution free life."

To make it even more exciting for the listeners, Radio Mirchi 98.3 FM has provided an opportunity to enjoy a chopper ride courtesy Raymond. Listeners can participate in the chopper ride contest by answering questions related to traffic rules.

To catch the culprits and spread more awareness Radio Mirchi RJ's travel in Mirchi vans and search for the worst sounding horn in the city and will reward the most patient people on road.

So, all you Mumbaikar's out there STOP HONKING and enjoy a noise free Khush life because 'Mirchi Sunnewaale Always Khush'