Radio Mirchi teams up with Usha Uthup for new jingle
MUMBAI: The voice that rocked India with her peppy and foot tapping songs, will now woo Pune-ites. Usha Uthup, who’s raison d'?tre has always been to enthrall fans with her power packed performances, has now hopped on to the Radio Mirchi band wagon. Tuning your radio sets to 98.3 FM will now immediately catch your attention with a brand new jingle sung by the vivacious singer Usha Uthup. This 30 second of instant happiness will spruce up listener’s day as it describes the typical day life of Pune-ites.
Speaking on this exciting new addition, ROMG Cluster Head & VP Nitin Singh, said, “We are proud be called as Pune’s favourite radio station. Our RJs are known to connect with people. The conversations that they have with listeners are engaging in our own Mirchi-daar style. We are confident that every Pune-ite will be able to associate with this brand new jingle. We cannot thank Ushaji for supporting us in creating this for us. It will surely become the new voice of Pune as we continue to provide our listeners with fun-filled entertainment all day, every day.
Adding to this, Pune programming head Roshan Dhariwala said, “This new jingle speaks the language of each Pune-ite. It summarizes a typical day of Pune-ite and how Radio Mirchi plays an inseperable part of it in 30 seconds. In the incomparable, energetic and inimitable voice of Usha Uthup, the jingle is sure to stay on our minds and lips for a long time. The sound of Pune is surely going to get a facelift, thanks to this superb track.”