MUMBAI: Crime, the word, ushers in varied dark imagery. However there are people, common men and women, who have braved various instances of crime successfully and hence set an example for the society. And there are people who turned criminals and earnestly wish to reform, but unable to get away from the stigma attached, or figure out a way to normal life.

Red FM Delhi’s first series on crime, which incidentally was also the first time crime was treated as a genre on Indian radio, was about the former. This time, the second season focuses on the latter, and thus bears the tagline ‘Badlaav Ka Ek Mauka Banta Hai’.

Starting Monday, 15 July Red FM will air stories of criminals who seek an opportunity to revert to the society’s mainstream, and need its help for that. Broadcast on the morning show hosted by RJs Swati and Rocky, this series will highlight different individuals each day, wherein they talk about the circumstances or reasons they committed crimes for; and what is it that they’re looking forward to a normal life. The show will engage listeners to facilitate this, and hopes to broaden the perspective with which they view criminals. Going further, it will ask the people of Delhi to sponsor vocational courses the criminals wish to undertake towards reformation -  computers, tailoring, music… to name a few.

Yuva, a wing of Delhi Police works towards the reformation of criminals. Red FM has collaborated with them for the activity, such that all proceeds raised will be utilised by Yuva towards the well being of these criminals.

Commenting on the campaign Red FM COO Nisha Narayanan said, “While the first season of crime ki keh ke lenge highlighted some really brave individuals who fought crime, and was a tremendous success in terms of listeners’ response; we also wished to portray the other side ahead - criminals, who don’t want to be so anymore. It is a product of our brand philosophy to bring new and engaging, yet responsible, content to our listeners. I hope this will better the lives of people we’re portraying. More importantly, I see it create a change of perception, even if slightly, in the society’s outlook for criminals.”