MUMBAI: Grammy winning DJ Roger Sanchez, a name synonymous with the world of electronic music, will be spinning his set at Smirnoff Experience 2010 on on June 19 and June 20, 2010   
 
Known for his exhilaratingly interactive live performances, DJ Roger Sanchez will be first performing at Hyderabad followed by Kolkata. He will be joined by local electronica star DJ Pearl, voted as India's No. 1 House DJ on MyFavDJ.in.
 
Diageo India Executive Director – Marketing & Innovation Santosh Kanekar says, Smirnoff Experience is all about creating the most exciting and original dance music parties across the world. It's all about the experience - the world's best DJ's, thousands of diehard fans, spectacular sound and lighting and most importantly, a forum for all those electronica fans to engage in and share their passion....
 
Some of the big names to have performed at Smirnoff have been Paul Van Dyk, John Digweed, Sasha, Ferry Corsten and John 00 Fleming.
 
DJ/VJ Nikhil Chinapa who has performed for Smirnoff on many occasions says, The Smirnoff Experience is just that – an Experience. With Smirnoff Experience, the legions of electronic music enthusiasts in India can definitely look forward to world class parties with the top DJs in the world. Trust me when I say this, if there's only one party you could attend in the year, then Smirnoff Experience is it. Period....