MUMBAI : Bollywood couple Kajol and Ajay Devgan launched Radio One's third annual Speed Dating event, "Radio One Presents - Dating Fatafat", in Mumbai on Friday evening.

Aimed at young working professionals in the city, Speed Dating is a new way for busy professionals to get out of their comfort zone, make new friends, network and meet their future partners. The success of Speed Dating is based on the psychological evidence that most people make up their minds on whether they like someone or not within the first 30 seconds of meeting. Says Radio One CEO Vineet Singh Hukmani, "Today's generation of radio listeners, is very clear about what it wants and wants it instantly. That's why Radio One is positioned as "The Station for the Fatafat Generation" and all our events follow this very theme."

"Speed Dating is a fast, fun and safe way to meet like minded people, making new friends, networking and possibly meeting 'The One', something that may not always be possible with the very busy work schedules people have now-a-days. Dating Fatafat one of many promotions from Radio One that keep the station vibrant and exciting for its listeners." he adds.

The contest began on 20 February and ran for a week, with calls for entries through 30 second spots on Radio One playing through the day, press ads in Mid-day as well as through mailers to members of Club One. A panel of Radio One RJ's selected the 10 most eligible men and 10 most eligible women, who were invited to participate in this fun evening.
After they unveiled the curtain to launch the event, Kajol said, "I think it's a great idea by Radio One to help people find mates in this busy city." Kajol and Ajay encouraged participants to go ahead and give it their best, participate fully, as they could possibly make a friend at the event, and possibly make somebody more than a friend!