MUMBAI: Mobile Consumer Cloud revenues driven by music and video services will reach to $6.5bn per annum by 2016, according to a new report from Juniper Research.

The report illustrates that while initial consumer deployments in the cloud were focused primarily on the social networking space, music and video storage/acquisition services such as Amazon's Cloud Drive and the forthcoming Apple iCloud are expected to gain rapid traction with substantial adoption over both smartphones and tablets.

Mobile social media services are also expected to benefit as providers increasingly seek to develop revenue streams based around virtual goods: the report highlighted the success of Zynga's Farmville, and suggested that growth in this sector should receive a particularly strong boost as consumer tablet adoption accelerates.

While the report claimed that the increasingly competitive storage sector meant that the provision of consumer storage in isolation was unlikely to generate substantial returns in the longer term, it identified bundled storage and security solutions as a key growth area.

Report author Dr Windsor Holden said, "The handset is now the repository -- in many cases the sole repository -- for data such as photographs, videos, address books, games and music; when the device is lost or stolen, that data may be irreplaceable. Hence, the facility to offer remote back-up becomes increasingly attractive."

The report also states, that the enterprises need to develop policies to cover the use of consumer smart devices in the workplace and Cloud will offer opportunities to develop double-sided revenues from PaaS solutions for enterprise and consumer markets.