MUMBAI: Philips consumer electronics has announced music composer trio' Shankar–Ehsaan–Loy as the brand ambassadors of its lifestyle product range.

To promote the new series of audio-video products, Philips has tied up with music channel MTV and has lined up series of on-ground and online activities targeting the youth.

The company has also launched its new marketing initiative'Feel the Music', the India chapter of its global'Obsessed With Sound (OWS)'campaign.

Philips India business head and VP (Consumer Lifestyle) Anjan Bose said, "Shankar-Ehsaan-Loy are a perfect fit as brand ambassadors. The association will strengthen Philips' connect with pure sound and help us connect with our target audience better through their music."

Shankar-Ehsaan-Loy commented, It's an honour to be associated with a brand like Philips that has always been close to our hearts. We have been associated with Philips as a consumer for years and now being professionally connected to the brand makes us all the more excited. As musicians, we are always looking at ways to deliver our music in its purest form so that the listeners can feel the emotions behind each note....