MUMBAI : Radio City 91.1 FM has launched a contest `Jeeto Cash Tana Tan` in Surat where the listeners will be awarded cash prize daily on the spot.

Starting from 3 September to the end of the month, the winners will also get to meet Radio City`s RJ and get a chance to go on-air. As a part of the contest, the participants have to memorise and write down a phrase that the FM station will announce throughout the day. From 4 pm to 8 pm RJs will pick listeners from various spots of Surat like Parle Point, Ring Road or Ram Nagar. They will be asked which radio station they listen to and on saying the correct phrase, the lucky listener will receive a cash prize on the spot which will instantly double if he has the phrase written down.

Radio City FM national head marketing Rana Barua said,"We are thrilled at the hearty welcome the people of Surat have shown. Moved by this response, we are bringing this fun contest to take Radio City closer to our listeners in Surat. While `Jeeto Cash Tana Tan` is a fun engaging contest for our listeners, it helps us as a FM station to enhance brand recall. It also allows a fun, memorable personal interaction between our listeners and their favorite RJs."