MUMBAI: Sriram Kilambi has been promoted as the new marketing head of Radio Mirchi, an Entertainment Network India (ENIL) promoted company.

In his new position, as marketing head Kilambi will report to Sujata Bhatt, EVP marketing and people innovation. Earlier, Kilambi was the senior vice-president and cluster head, ENIL Mumbai.

Speaking about the appointment Kilambi told Radioandmusic.com, Being promoted as a marketing head would be a very challenging and interesting role to play. Radio will be entering into Phase 3 and thus the next few years are going to be very crucial for Radio in the media industry....

In 2006, Kilambi joined ENIL as vice-president and cluster head, East, where he successfully ran the Kolkata station and launched the Patna centre.

Kilambi has spent more than 12 years across FMCG and media sectors in various roles like sales, marketing, operations and was working with Coca Cola India, prior to joining Radio Mirchi.