Uninor launches Unlimited Music plan
* Unlimited songs unlimited times for 1 full day
MUMBAI: Uninor on Wednesday announced the launch of �Unlimited Music' across Karnataka circle and all other circles simultaneously, offering its customers access to unlimited music from a collection of over 2,50,000 songs at Rs 2.50 a day. Customers also get access to services of Caller Tune, Unlimited Music Station and Ringtones under the same single platform and under one consolidate charge.
To subscribe to this unlimited music service, a Uninor Customer needs to dial a toll free number and request the service. Once subscribed, customers can browse through thousands of popular songs across various genres such as Bollywood, International Hits, Popular Music and even Regional Chartbusters as part of the offer. Uninor has partnered with Hungama, one of India's biggest music content providers, at a national level, in addition to tying up with close to 30 regional labels for creating a music repertoire that is robust and suits every customer's need.
It gives me immense pleasure to announce the launch of Unlimited. It gives the customer the freedom of choice to listen to as many songs as he or she likes from a huge database of over 2,50,000 songs. So now your phone can also serve as your MP3 player or personal radio,... said Frode Haugen, EVP, Uninor Karnataka Circle.
Albert Almeida, COO, Hungama Mobile, said, Consumers are sharing their entertainment and lifestyle choices over social networking forums. With the Uninor Music Unlimited, we have taken yet another significant step in providing a unique entertainment product to the end consumer. With this association with Uninor we hope to achieve newer heights in mobile VAS domain....
The Unlimited Music product will be promoted through a very extensive and aggressive advertising and promotion plan. This will include a brand new TVC that will premiere on national channels, innovations on music and movie channels and even tie-ups in cinema halls. The campaign will also include outdoor media (hoardings) as well as radio promotions.
