MUMBAI: Shirsa Engage recently collaborated with Sony Music India’s talent – Chikaraks, a rock band for children who are going to be the headlining act for their intellectual property 'Kids' Time Out’ (KTO) . KTO is a unique edutainment format show performed on stage for school kids. This one-day pilot event will have 800 kids from five schools, aged seven years participating from across Mumbai. Shirsa Engage is an entity of Shirsa Labs, India's first-of-its-kind integrated kids’ engagement start-up.

The Kids' Time Out (KTO) event aims to enable kids to learn while being entertained in an open environment without the confines of their classroom walls. They are drawn into this genre of edutainment that belongs to them, something that’s foot tapping and quirky and addictive.

Commenting on the partnership with Shirsa Engage, Sony Music India director - creative development Anjana Devraj said, "With such limited entertainment options available alongside education for children, Kids' Time Out (KTO) is a fresh attempt to shake the kids engagement space. Our sincere thanks to the Shirsa Engage team for their support and smooth execution of the event, as part of our mission of spreading good quality entertainment to GenNext children. The event was super fun and thoroughly engaging for kids and artistes alike. We look forward to more such collaborations.”

Adding to the same, Shirsa Engage business head Saumil Shah says, "At Shirsa Engage we are launching our flagship IP ‘Kids’ Time Out’ to connect directly with target audience for brands through our unique service - Branded Live Events across the country. Our widespread reach and expertise in building impactful engagement for kids has helped us execute such brand programmes seamlessly. With a large team across the country coupled with our digital platforms we can create unique integrated brand solutions that enhance the brand experience with their target audience."

Shirsa Engage houses various engagement activities as well as events to create an instant connect with kid focussed brands with children aged six to fifteen years. Apart from launching their own IPs, Shirsa Engage also executes School Contact Programs which are integrated with Digital Engagement Campaigns to provide a more transparent ROI.