MUMBAI: The creative lot, of the music industry, is tired of the usual A-B-C formula. They want to try something out of the box, but the vicious Bollywood cycle usually cuts the creative wings. Everyone gets into the commercial song making process that gradually turns into a photocopy company that fails to deliver anything new. But, there are a handful few that just don't fit right here, because they are musically liberated. Music composer-singer-lyricist, Vayu is one such free soul.

The Beat Pe Booty and Banno Tera Swagger fame, singer-composer finds it really hard to hold back his creative horses and that does bring in a lot of rejections, but that does not stop him from making music. The music composer's next Bollywood outing is Beat It Bijuria from Munna Michael with Tanishk Bagchi, who has been his musical partner for a long time now.

“Most of my writing is not accepted globally. It’s difficult to find a buyer for my kind of songs,” laughs out loud Vayu.

He further explains, “People make love songs, I make anti-love songs. I don’t really follow the guidelines of Bollywood. In fact, I experiment with my writing.”

The creative man also finds it hard to understand Bollywood song briefs, an issue that he has faced on various occasions. “Most of the times when you work on a track, you’re unaware of the script and the situation that the song will be placed in. In such a circumstance one is given references that leave little to no scope to experiment with sound,” confesses the artist.

EDM is the new big thing in Bollywood and thus, every director/producer expects an EDM track. This too limits one from making an out-of-the-box composition. “The issue here is that if a Vishal-Shekhar does a tropical house track, they are appreciated and then everyone wants the same. But, if you make another tropical house track, it will be considered copying.”

However, over a period of time, Vayu has learnt the tricks of the Bollywood trade. So, he tries keeping his work as commercial as he can when it comes to Hindi cinema. “We (Tanishk-Vayu) experiment as little as we can with Bollywood projects,” the artist admits being truly honest.

The big bucks of the Indian music industry undoubtedly come from the B-Town, but money is not all that Vayu is looking at making at present. “We came to this industry to explore our musical side and there are times when you feel that thing missing. So, when you feel the pinch you make a song into a single. The ones who understand our kind of music (Tanishk-Vayu) appreciate it,” says Vayu.

Luckily, for the duo, they’ve found their kind of people, the ones who understand their music and thus, their independent inning will begin in full swing soon.

Currently, Vayu is working on the music of Bareilly Ki Barfi with Tanishk and he is enjoying the song making process. “We are finally getting to make our kind of music here,” he quips.

Lastly, the multifaceted man states, “People are not exploring much with lyrics. Everyone seems to have found an algorithm. But, I feel if you get used to a formula, you’ll head nowhere. This kills creativity. Hence, start from scratch each time you pen down a lyric.”

Now, that’s some wise piece of advice!