MUMBAI: How can one convert a creative idea to a sustainable business model and carry that forward with passion and confidence? Can the voice of the youth of India be transformed into a profitable business plan? The terrific trio - Varsha Patra, Varun Patra and Mandovi Menon of the young and dynamic - Homegrown, answered these questions and much more while interacting with the students during the School of Media Communication (SMC) masterclass at WWI. While responding to the inquisitiveness of the students, the Homegrown team elaborated on the business model they have adopted. The focus on creating unique, authentic content was well accentuated as the need of the hour. Business strategy, as one of the most important factors of success, was also distinctly emphasized upon.

The captivated students were thrilled when the Homegrown trio reassured that their out of the box idea may very well pan out as the next big business venture. Mandovi, Varsha and Varun broke the age-old difference between the marketing and editorial team by highlighting that the creative editorial idea can be converted into a good profit making and vice versa. As Homegrown, CEO, Varsha Patra placed it, “We have come up with a creative agency and an event agency only to support the ideas we want to present editorially.”

Varsha further opined, “I didn’t expect such enthusiastic crowd and so many intellectual questions from the students. My experience has been really fantastic.” Homegrown Co-founder and Editor Mandovi Menon said, “We have been a part of quite a few discussions before, but never expected students to come up with such thoughtful questions! For the industry which is dynamic and constantly changing, the practical education that Whistling Woods International is providing will prepare them for the real world.” Homegrown, Marketing head Varsha Patra was also of the same opinion “It was a great experience to interact with the students and share our insights into what we have been doing over the last few years. This is my second session with the students of Whistling Woods International and I think it is one the best institutions for pursuing creative education for various reasons. Be it the regular or the guest faculties, the campus and the opportunities that the students get to experience is a great learning process.”

The masterclass was indeed an informative session for the students of WWI. They learnt how to pursue their idea with passion and determination of profitable business plan? The terrific trio - Varsha Patra, Varun Patra and Mandovi Menon of the young and dynamic - Homegrown, answered these questions and much more while interacting with the students during the School of Media and Communication (SMC) masterclass at WWI.

While responding to the inquisitiveness of the students, the Homegrown team elaborated on the business model they have adopted. The focus on creating unique, authentic content was well accentuated as the need of the hour. Business strategy, as one of the most important factors of success, was also distinctly emphasized upon.

The captivated students were thrilled when the Homegrown trio reassured that their out of the box idea may very well pan out as the next big business venture. Mandovi, Varsha and Varun broke the age-old difference between the marketing and editorial team by highlighting that the creative editorial idea can be converted into a good profit making and vice versa. As Varsha Patra, CEO, Homegrown placed it, “We have come up with a creative agency and an event agency only to support the ideas we want to present editorially.”

Varsha further opined, “I didn’t expect such enthusiastic crowd and so many intellectual questions from the students. My experience has been really fantastic.”

Homegrown co-founder Mandovi Menon, “We have been a part of quite a few discussions before, but never expected students to come up with such thoughtful questions! For the industry which is dynamic and constantly changing, the practical education that Whistling Woods International is providing will prepare them for the real world.”

Homegrown, Head of Marketing, Varun Patra was also of the same opinion “It was a great experience to interact with the students and share our insights into what we have been doing over the last few years. This is my second session with the students of Whistling Woods International and I think it is one the best institutions for pursuing creative education for various reasons. Be it the regular or the guest faculties, the campus and the opportunities that the students get to experience is a great learning process.” The masterclass was indeed an informative session for the students of WWI. They learnt how to pursue their idea with passion and determination.