MUMBAI: BACARDÍ, the largest privately held spirit’s company in the world, has also launched BACARDÍ House Party Sessions this year to support upcoming talent in the country.

Bacardi House Party Session in association with YouTube sensation AIB, has already released three tracks which have received a tremendous response. In continuation, Bacardi House Party Sessions has released the fourth track with Kutta Hee Hoo Na by Babu Habbi of Udta Punjab fame. The track, not surprisingly, has garnered over 19k views within hours of release.

 Kutta Hee Hoo Na is a satirical comedy that depicts men and women of India who indulge in stellar examples of passive aggressive behaviour, typically associated with the Aam Aadmi of the country. The characters and the set up of the song is what stands out. It is a very “today centric” song and is relatable to every soul in the nation who is facing daily struggles.

Commenting on the Sessions campaign, BACARDÍ India marketing head Anshuman Goenka says, “We are delighted and overwhelmed by the response and success that RITVIZ, MojoJojo and Aarya have received across the world. They have definitely created something magical for music lovers. This journey continues with Babu Haabi’s track – Kutta Hee Hoo Na. We anticipate that this satirical music video will garner an interesting and appreciative response from our audience and will be as well-received as our earlier releases. Having worked with online sensations like Ritviz, and now a commercially acclaimed artist, Babu Haabi, it is exciting to see that the platform is reaching out to artists across industry genres. Each track continues to bring us closer to our goal of bringing on board the right mix of experiences and opportunities for our artists, and reiterating our commitment to the world of music.”

Check the track here –

RITVIZ, MojoJojo and Aarya are the three artists who have been promoted on this platform. Udd Gaye by Ritviz has almost reached a milestone of 9.1 million and Chak Bass by Mojojo is following the track. The fourth track by Babu Habbi is expected to join the league soon.