MUMBAI: Very few Indians who stay away from their homeland actually stay rooted. Avina Shah is one of those. Trained in classical music, dance and Bollywood, Avina has come with her new song Playboy this summer.

“It’s a fun song and has a cool vibe. The song was conceptualised in a very spontaneous way. I was in Mumbai and going for a night out with my friends to this club called Playboy. And I thought that Playboy is such a cute word. Then I got talking with few of my friends my team, and then this song happened,” says The London based Avina.

Avina continues, “I started singing when I was three years old, as I belong to a music loving family. I have been trained in Kathak too. Later I learnt classical music formally from Bindu Trivedi, a disciple of legendary Padmavibhushan Pandit Jasrajji.”

Coming back to Playboy, Avina shares, “This video is shot and directed by Evelyn Sharma, who is not only a model-actress but also a very warm person. She is my dear friend and understood what I wanted. The music has been composed by Bhavik Patni.”

Currently, the song is up on Gaana for streaming, “This is for next couple of months and later we will be opening for all streaming sites.”

About future, Avina says, “I am a creative person and I love to perform. I have great visualization powers too. By far, it has been good. I have done a lot of interesting work.” The singer has spent the past few years working with international music producers on a range of songs and has shot music videos internationally, including one recently in Greece. “We shot a video for a song in Greece, London and Los Angeles. For past two years, I have worked on the kind of music I would like to present. In future, I would like to cut more singles and present best of work.”

British singer and performer Avina is a rising pop icon in the international circuit. Her fusion of Hindi pop/commercial Western sounds with an international appeal has won her millions of hits on YouTube and thousands of supporters across the world. Her reach has transcended language, age and cultural barriers across the world with a following that is ever-expanding. She has extensively performed in the UK and internationally – across Europe, Middle East, USA, Africa and Asia.

Previous to this, all of Avina’s releases have focused on conveying a social message to fans, in particular, the empowerment of young women whether through artistic oppression or breaking free from daily domestic struggles. She is looking forward to releasing her songs globally and starting the next chapter of her career

Currently, her latest release Playboy is a catchy dance number that is set to become a hot summer anthem and win hearts across the world. The track is accompanied by a unique retro-themed video shot in UK and India, featuring Avina herself.

Check the track here -