MUMBAI: A huge buzz about the #MKBKSH campaign been hogging a lot of attention in the entertainment industry and has got the deserved attention it needs. There have been many actors from the Bollywood music industry like Kareena Kapoor, Vidya Balan, Farhan Akhtar, and many others.

Apart from the B-Town actors, renowned people from the music industry like Shankar Mahadevan, Ehsaan Noorani, Salim Merchant, Shaan, Loy Mendonsa etc have come out and supported the campaign.

Campaign #MKBKSH is a part of Lalkaar - an invitation to challenge ourselves as their tagline says  - Mein Kuch Bhi Kar Sakti Hoon while the moto is - Enable, Empower and Transform. In our country, there is a need that we support women and their dreams, but in some parts of our country there is a sad reality that women are being told not to do certain things because they are women.

Singers Shankar Mahadevan, Ehsaan Noorani, Salim Merchant, Shaan, Loy Mendonsa would be present at the event. The event would be held on 14 February 2019 at Bandra Fort Amphitheater Mumbai from 06:30 pm onwards.

The above campaign has been carried out to spread awareness on a huge scale, so don’t forget to register yourself and be a part of this campaign.

Previously, there have been many noteworthy positive campaigns about women. To name a few Smirnoff and Spotify- The Equalizer, H&M - She’s a lady, Women’s Aid, Interactive Digital billboards and many more international campaigns have embarked a huge change.