MUMBAI: Did you snooze your alarm twice this morning? Or did you hop right out of bed and hit the gym? As India listens to music on Spotify, we've identified interesting switches in mood, and how users go through the day, grooving from one mood to another, hitting up their favourite playlists to suit the 'feels'. With more than three billion playlists on Spotify, especially the expert-curated ones like Songs to Sing In The Car and Feelin’ Good, here's what Spotify India's mood playlists have to say:
· Indian listeners are choosing playlists to complement different parts/tasks of their day
· Based on the most popular mood playlists that stream per hour, a typical day for the two million + users starts off with workout mode.
· With 10 am - 4 pm reserved for productive hours for college projects, tasks at work, or even some kickback time at home, listeners are turning to totally chill playlists to sail smoothly through the day.
· To keep the mood going, the listeners tune into ‘Lit’ mood playlists, shifting them from productive to party mood, from 4 pm - 9 pm.
· Moreover, India is the only country for Spotify, where ‘Love’ pops up as a streaming mood with listeners tuning in to mush playlists in the night (9 pm – midnight).
· Our love for music doesn’t end there; India also loves its share of calm and peaceful music through ‘Sleep’ mood playlists.
Take a look at the complete breakdown of a typical day for listeners in India, based on the category of playlists streamed and the top three playlists within those categories
· 7 am – 10 am: Workout
o Workout
· 10 am – 4 pm: Chill
· 4 pm – 9 pm: Lit
· 9 pm – 12 am: Love
o Love pop
· 12 am – 7 am: Sleep
o Sleep
Spotify created this visual graphic that brings to life the average day in India as told through the Spotify mood playlists that majority listen to, take a closer look at it here. But every listener’s mood is personal and different at any given moment, so Spotify also developed a fun quiz to determine your current mood and suggest a playlist to match. Give this quiz a try here.
Explore Spotify’s mood playlists here.