MUMBAI: The first edition of Mumbai fan event hosted exclusive meet-ups, masterclasses, collaborations and a concert featuring TikTokers- Jannat Zubair, Mr Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch, Shadan Farooqui, Sameeksha Sud, Vishal Pandey, Bhavin Bhanushali, Awez Darbar & Nagma Mirajkar, Siddharth Nigam & Avneet Kaur.

There’s finally a festival for TikTok stars and Instagram influencers. EPIC FAM JAM brought together India’s biggest Internet sensations and their super fans. Launched by digital media firm Qyuki and ticketing platform Paytm Insider, the debut edition of the festival was built on the concept of a meet-and-greet to offer an immersive and entertaining experience.

Samir Bangara (Co-founder and MD, Qyuki Digital Media) said in a statement, “There’s a digital revolution we are witnessing in India which is redefining stardom. New-age Internet superstars on Instagram and TikTok are engaging the youth in a way we’ve never seen before. In its first edition we choose to seed the concept organically and consciously decided to keep it #AllFansNoBrands. We want Epic Fam Jam to be a space for meaningful interactions and of course, hearty entertainment"

EPIC FAM JAM consisted of a live concert featuring the artists performing a set of song and dance. Festival-goers met and bonded with the artists, made collaborative videos and upgraded their ticket to be followed back by the stars on social media. The festival also hosted masterclasses and workshops led by leading content creators. The evening came to a close with the #EpicAfterParty where 50 fans got to hang out with the artists at a secret location.

Shreyas Srinivasan (Founder and CEO, Paytm Insider) said in a statement“At Paytm Insider, we are committed to empowering the leading Instagram and TikTok artists by creating memorable experiences for their fans. We are big believers in the transformational power of shared experiences, and through Epic Fam Jam, we embraced the chance to build a community-powered event that helps these new age creators take their following to new heights"