MUMBAI: He loves me. She loves me not. Love at first sight. Puppy love. Late-in-life love. Madly in love. The best friend love or any other love that floats your boat. No matter what kind of love, Spotify knows India loves love! In fact, Spotify's Bollywood Mush is the most followed playlist on the platform in India!
So, what better occasion to celebrate the mood that defined India on Spotify in 2019, than a day made solely for it? This Valentine’s Day, Spotify brings you insights, trends and curated audio experiences to bring out that warm, fuzzy feeling! After all, it’s the magic of sounds that connects us, brings nostalgia, and gets us humming.
SOUNDS FOR THE SENSES - INTRODUCING SPOTIFY’S V-DAY PLAYLISTS TO SET THE MOOD
This Valentine’s, may it be at an exclusive date night or a simple lazy stay-in, Spotify’s musical ode to celebrate the day of love is available in curated playlists across languages - Valentine's Day Punjabi, Valentine's Day Tamil, Valentine's Day Telugu, Valentine's Day Marathi, Valentine's Day Special (Hindi).
WHAT’S CONNECTING THE HEARTS OF INDIA – INDIA’S MOST LOVED AUDIO, FOR LOVE
Top tracks in love-themed playlists:
Tujhe Kitna Chahne Lage (From "Kabir Singh") - Arijit Singh, Mithoon
Duniyaa (From "Luka Chuppi") - Abhijit Vaghani, Akhil, Bob, Dhvani Bhanushali
Bekhayali (From "Kabir Singh") - Sachet Tandon, Parampara Thakur
Tera Ban Jaunga (From "Kabir Singh") - Akhil Sachdeva, Tulsi Kumar
Señorita - Camila Cabello, Shawn Mendes
Ve Maahi - Arijit Singh, Asees Kaur
Mere Sohneya (From "Kabir Singh") - Parampara Thakur, Sachet Tandon
Samjhawan - Arijit Singh, Jawad Ahmad, Sharib Toshi, Shreya Ghoshal
Kaise Hua (From "Kabir Singh") - Vishal Mishra
Love Me Like You Do - From "Fifty Shades Of Grey" - Ellie Goulding
5 States of Love - Where love-themed playlists have been streamed the most (based on data from Wrapped 2019):
Maharashtra
NCR
Karnataka
Tamil Nadu
West Bengal
THE INTERNATIONAL KING OF ROMANCE – WHAT MADE JOHN IS A ROMANCE LEGEND ON V-DAY
In case you’re wondering what users are serenading their Valentines to worldwide, let’s just say they can’t seem to get enough of the LEGEND of love.
With more than 1.1 billion streams, John Legend’s song “All of Me” is the top love song globally on Spotify just in time for Valentine’s Day – check out the data that shows the mind-blowing popularity among those who’ve fallen in love with this track.
“All of Me” is the most-added song in love-themed playlists. Spotify listeners have created more than 75 million playlists with the word “love” in the title
The track is also the top song choice for both men and women on playlists titled “Valentine’s Day”
“All of Me” has been added to more than 29M playlists
Go to Spotify’s blog post on For the Record to learn what John says fans share with him about “All of Me”, his thoughts on the song being #1 on Spotify for V-Day, and a sneak peek into his plans for the occasion.
LASTLY, MIXTAPE VERSION 2020 – LET YOUR MUSIC DO THE TALKING WITH YOUR OWN PLAYLISTS
Looking for something more personal? You can also create and share your very own Spotify playlist with your Valentine. And if you need for inspiration on what goes into it, check out Spotify’s curated playlists so you can’t go wrong!