MUMBAI: Thalapathy Vijay's 'Kutty Story' becomes a global phenomenon and turns out to be the 3rd most -viewed YouTube Video around the world on the day of release!

As of today, i.e., within 10 days from its release date, the video has already garnered almost 22 million views!

The legendary south superstar Thalapathy Vijay’s 'Kutti Kathai' or ‘Kutti Story’ from the most-awaited film of the year ‘Master’, has become a viral sensation amongst fans all over. It is the highest-viewed lyric video in the South with 9M views and 1M likes in 24 Hours setting new records.

The single titled ‘Kutti Story’ in the vocals of the star himself, with Tanglish lyrics by Arunraja Kamaraj is composed by Anirudh Ravichander.

Trending on #1 on YouTube for 4 days straight, this song was released as a Valentines’ day special and has a very interesting lyric video to go with it, an industry first –ever! It has surpassed the gigantic 18M mark and garnering love from across the globe!

The composer, Anirudh Ravichander took to Twitter and wrote, "1 crore love for Thalapathy @actorvijay sir s #KuttiStory @Arunrajakamaraj thanks bro! Kodi nandrigal to all of you for making it the biggest track of the year (sic)" Talking about the grand success of the track he says “ Collaborating with Thalapathy for the second time truly feels like a dream. It is extremely overwhelming to see audiences love and react to Kutti Story this way. When we recorded the track with Vijay Sir we knew it would be liked by the masses and would be special, but to see this kind of response feels great and truly pushes us to give our best going further! Thanking music lovers across the world for making Kutti Story what it is, this just once again proves that music has no language! ”

All about motivation, ignoring negativity and discarding hatred, the upbeat number has truly turned out to be an anthem of sorts, making it the biggest Tamil song till date. The multi- starrer is produced by Xavier Britto of XB Film Creators and co- produced by Jagadish with Lalit Kumar of 7 Screen Studio. The producer adds “We are delighted to be producing South-India’s most-anticipated movie with the biggest star Vijay Sir alongside the much-loved Vijay Sethupathi directed by the very talented Lokesh in rockstar Anirudh’s music. Kutti Story definitely is a huge treat for all Thalapathy’s fans since it sums up the crux of his most-loved speeches till date, the title Kutti Kathai / Kutti story itself would bring about so much relatability to the fans. We are very happy with the huge welcome from audiences all over the world, we are seeing many cover versions, renditions across the internet already.”

'Master', which is slated for release on April 9th, 2020 and directed by Lokesh Kanagaraj has Vijay and Vijay Sethupathi as the hero and villain with Andrea, Malavika Mohanan, Shantanu Bhagyaraj and Arjun Das amongst the supporting cast. This movie marks the second association of Anirudh with the star post their super-hit ‘Kaththi’. The musical rights for the project has been bagged by market leader Sony Music.