MUMBAI: #Quarantunes is a social awareness initiative which intends to bring together 150 different artists from the entertainment industry LIVE in a span of 15 days during this lock down period. The artists go on LIVE chat with 7Entertainment in order to interact with their fans, make them jam to their favorite tunes, give them a sneak-peak into their quarantine lifestyle, share their personal stories, and provide professional insights along with spreading awareness.

The mantra is to Stay Home, Stay Safe. No need to get bored even when you are isolated. Tune in to 7Entertainment Instagram LIVE chat to have an engaging interactive session with your favorite artists.

Various artists took part in this initiative like Dhvani Bhanushali, Monali Thakur, Aditya Narayan, Gauahar Khan, Kainaat Arora, Ahsaan Qureshi, Salman Ali, Rajeev Masand, Daniel Weber, LV Revant, Amit Mishra, Aishwarya Majmudar, Bhoomi Trivedi, Vaibhavi Jagdish, Ronnie Lahiri, Gajraj Rao, Himanshu Shekhar, Parull Gossain and many others of eminence have featured on #quarantunes to spread awareness on social distancing and urging their fans to stay home via 7E platform.

- How did it start?

On 24th March ’20, the Government of India under the leadership of Prime Minister, Narendra Modi announced a nation-wide lockdown for 21 days in order to curb the spread of Covid-19 corona virus.

Just like all the doctor’s, police personnel, sanitation workers, hospital staff and countless others who are helping to protect the people of this nation, even we wanted to contribute in a productive way. This led us to devising a plan to provide entertainment to the nation via a digital platform to keep them safe and engaged at home.

We reached out to all our partner agencies and their artists whom we have worked with in the past. Initially we had planned to host one session per day but the response from artists and their managers were so overwhelming that it led us to hosting 150 artists in a span of 15 days.

This is a noble initiative by 7Entertainment to give the artists a platform for them to showcase their wares and the viewers to interact with them on a personal basis during the LIVE chat sessions.

- What makes us different?

It is a common phenomenon to see the artist being interviewed or there is artist-artist interaction. The thought is to bring about a conversation between artist and the people who are behind the cameras in the entertainment industry such as LIVE conversations between Artists - Artist Managers, Artists - Publicists, Film Producers - Artist Managers and sessions including personalities from Digital, Legal, Public Relation, Label, Event Management and varied other fields of interest to keep the viewers engaged.

7Entertainment is a premiere artist co-ordination agency based out of Mumbai, driven by Engineers and MBA Grads. This initiative is supported by various Artist Managers and Artists across the country.