MUMBAI: Synchtank, the enterprise cloud software platform for managing entertainment assets, IP and metadata, is announcing a deal with one of the world’s largest independent production music libraries, Spirit Production Music. Synchtank’s software will help SPM to make their catalog of over 200,000 pre-cleared tracks more visible to buyers and will support Spirit’s move into new licensing realms.

A division of Spirit Production Music (also a Synchtank client), SPM represents more than 60 unique music libraries from around the world, including the prestigious Audio Horizons catalog from the United States, Musique & Music from France, FM Records from Italy, YB Music from Brazil, Emergency Production Music from the UK, 101 Music from Australia and many more. With music from all genres and styles, SPM has placed tracks in feature films (Girls Trip, Insidious 4, Despicable Me 3, Truth or Dare, Ghost In The Shell), major network television programs (This is Us, Brooklyn Nine-Nine, Parks & Recreation, The Big Bang Theory), and national advertising campaigns (General Motors, American Express, Domino's).

Now, thanks to Synchtank, these libraries will be able to find more potential placements in new media and with content creators outside of traditional broadcast and film.

“Synchtank’s Core Platform and Licensing module provides rights owners a way to manage and present their catalogs to buyers directly. Spirit Production Music will have their own controlled branded Front-End Portal, with Advanced Search features, which is designed to handle high volumes of direct licensing and unlimited users with minimal overhead,” says Chris Cass, Synchtank’s Chief Business Officer. “Spirit Production Music will be able to feature artists, curate playlists, and, by using our ‘Sync Video’ tool, enable clients to identify the potential of tracks with uploaded video and then share the composite using our unique music and video synchronization software. We are psyched to be a part of Spirit Production Music's latest innovation and to support their business.”

“We are always looking for innovative ways to unlock the power of music for our clients,” explains Jean Chadwick SVP, Operations of Spirit Production Music. “Partnering with Synchtank is another way to make finding & licensing the right music even easier for existing and new clients. Their features and scalability allowed us to take our vision and turn it into a reality.”

“Production music is a $1bn a year part of the entertainment industry that continues to grow with the ever-increasing demand for content and productions globally,” Cass notes. “We’re working with many of the largest libraries in the business to make sure they maximize their business opportunities.”