MUMBAI: US-based photo and video sharing platform Triller has witnessed a monumental surge in downloads and gained millions of users organically in the first few weeks of entering India. Overtaking YouTube and Instagram in the iOS App Store in its first week of being released in the country, it was ranked no. 1 in the ‘photo and video’ segment. Owing to this success, the app is now all set to further attract the Indian youth by onboarding popular influencers and celebrities like Bhuvan Bam, Armaan Malik, Awez Darbar and many others to create enticing content on the platform.

Just like any other country, influencers in India also play a significant role in shaping and influencing people’s thoughts, choices and opinions. Internationally, celebrities like Rebel Wilson, Kevin Hart, Alicia Keys and Cardi B are also on the app. The social video platform is raging amongst the millennials in India as they have found a new home for a creative expression of talent. With an intention to make Triller the choice of millions of Indians, the app has invited various renowned artists and personalities like Bhuvan Bam, Armaan Malik, Awez Darbar, DIVINE, Manav Chabbra, etc. to be on board to mark the launch of the app.

“I’m super excited to be a part of the Triller India family! It’s always great to partner with a platform which helps and nurtures fresh and new talent. Hoping this partnership helps the creator ecosystem and gives a stage to showcase one’s talent,” says India’s top digital celebrity, Bhuvan Bam.

Musician Armaan Malik, whose #next2me challenge based on his new hit song, ‘next2me’ on the platform has already crossed over 37 million views, says, “I’ve always loved using new social media apps that help me push my music, reach out to new fans and further my creativity. US-based Triller is one such app and it’s been an absolute pleasure partnering with the team on their initial launch in India. My single ‘next2me’ got a massive global pushout via Triller and even went on to top the inaugural Billboard-Triller U.S and Global charts. India is rapidly and evidently becoming a global market and I’m really excited to see Triller expand their horizons in India in such a massive way.”

Awez Darbar, the hugely popular dancer, choreographer and content creator who also has over 10 million views on his page, says, “I have always been very passionate about making quality content for my fans which makes them smile, laugh and entertain them and I'm excited to explore Triller as a platform to reach out to new audience and grow my digital family.”

Seeing promise in the app, leading artists and celebrities have also invested Triller. With its last funding round, Triller brought a heavyweight roster of investors and strategic partners on board, including Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, YoungThug, Takeoff, Quavo, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner, some of whom are also users of the application.

“With Triller, we have aimed at creating a platform that unites people on a global level via social media. India was naturally a market for us as it’s a rich, melting pot of diverse cultures which we want to showcase on the app. By associating with top influencers in India, we aim to reach out to larger millennial audience who can showcase their talent on the platform and build a vast ecosystem of cultures. We’re very excited to be reaching out to the Indian audience and hope to provide them a place to express their voice and reach out to a wider, global audience.” opines Mike Lu, CEO, Triller.

Triller is growing phenomenally on both global and regional levels and expanding its reach by exploring partnerships and joint ventures with numerous music and technology companies. It has become a focal point for a large number of audiences and offers the most comprehensive, sophisticated and easily accessible AI-driven technology till date.