MUMBAI: World-conquering producer Imanbek has joined forces with chart-topping singer-songwriter Cher Lloyd on new single ‘Baddest’, out now.

Punctuated by soulful breakdowns, Cher’s seductive vocals and the deep, chunky bassline that has become synonymous with Imanbek’s production style, ‘Baddest’ is a slick modern pop jam with dance music in its soul.

Imanbek continues with a prolific start to 2021 that has seen him collaborate with Sean Paul and Sofía Reyes on recent single ‘Dancing On Dangerous’, with Rita Ora on ‘Bang’ and with David Guetta, Gunna and Ora on ‘Big’ - amassing hundreds of millions of streams in the process.

Dubbed the breakout dance artist of 2020, the young Kazakhstani producer topped the UK Singles chart and won a Grammy for his remix of ‘Roses’ by Saint Jhn. He has garnered nearly 2 billion streams across his catalogue, becoming the 84th highest streaming Spotify artist of all time in the process. Other highlights include collaborations with the likes of Goodboys, Marshmello, Usher, Tory Lanez, 24KGoldn and many more.

One of the most successful artists to emerge from the X-Factor, Cher Lloyd scored a UK #1 with her debut single ‘Swagger Jagger’. In the years since, she has amassed a following of over 20 million followers across her socials as well as a staggering 1 billion views on YouTube. She’s collaborated with a long list of pop talents, including Taylor Swift, Mike Posner, T.I., Sean Kingston and Demi Lovato.

A collaboration between two generations of pop titan, ‘Baddest’ is chart music with a club sensibility.