MUMBAI: After the overwhelming success of Coke Studio globally, Coca-Cola launched ‘Coke Studio Bharat’ in Mumbai earlier this month. The first season is an amalgamation of over 50 artists from across the country who have come together to create over 10 memorable tracks celebrating the roots of Bharat.

With the launch of the debut song ‘Udja’ with close to 30 Million views on YouTube, since its release on 7th Feb, Coke Studio Bharat releases its second celebratory track ‘Holi Re Rasiya’ just in time for the festival of colours. The song features a blend of styles - Maithili Thakur’s soulful voice, Ravi Kishan’s playfulness alongside Seedhe Maut’s powerful rap.

Holi in India is more than commemorating the victory of good over evil. It brings with it the memories of home, childhood, and the warmth of togetherness with friends and family. Holi Re Rasiya isn’t just evocative of these feelings, but also lends itself to lighting up the dance floors at every Holi celebration by adding color, vibes and all the excitement to the festivities.

Maithili Thakur stays connected to her roots and brings new life into the tunes with her beautiful voice, Ravi Kishan adds the light notes of quintessential Holi mischief while Seedhe Maut with his spoken words’ vibes with the Gen Z.

Ankur Tewari the award-winning musician and acclaimed songwriter, weaves his curatorial skills into the track with his incomparable magic. “I am very excited for ‘Holi Re Rasiya’, I think we have a great song that can make it to your playlist this Holi. Celebrating the cultural traditions of Bharat, Coke Studio is bringing together talents from different regions that resonates with the new and young India while also connecting them to their roots.”

Ankur has collaborated with a thinktank including critically acclaimed poet, lyricist, and scriptwriter Kausar Munir along with national award-winning sound engineer and music producer KJ Singh. Together they handpicked artists from India’s hinterlands enabling their diverse voices to take center stage in tune with their own individual niche and identity.

Speaking of their association with Coke Studio Bharat and working with one another, Seedhe Maut* stated, “When Ankur offered the platform to us to make this track, we couldn’t believe it. This was very surreal and strengthened our belief in our art even more. This is a fun song, and we hope the audience makes it a part of their Holi celebrations and create unforgettable memories with their loved ones.”

Maithili added, “It feels great to be a part of Coke Studio Bharat and to collaborate with many talented artists around the country. ‘Holi Re Rasiya’ is very personal to all of us as we bring in the mythological stories from Vrindavan and celebrate the festivity. We hope you like the song as much as we loved making it.”

Ravi Kishan said, “This has been a fun experience for me, to be recognised by Coke Studio Bharat and to work together with young talents who bring in different genres to the platform. I have sung a few songs in the past that had a traditional touch but to be a part of traditional and new age music was a thrilling experience for me.”

Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch of Coke Studio Bharat. Every track from Coke Studio Bharat appeals to the mindset of the younger generation, on the one hand helping them connect with their roots, and on the other hand coupling it with sounds, notes, and musical genre that are familiar to them.

You are invited to tune into Coke Studio Bharat that is available across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music, and Audible worldwide, with distribution managed by UMI.