MUMBAI: Mumbai’s rising hip-hop sensation, Vijay DK has officially released his debut album '4Three4Life'. It's an album echoing the beats of his upbringing in Mankhurd. This vibrant yet challenging neighbourhood serves as the canvas for his six-song album, painting a poignant picture of the streets' raw narratives and daily struggles. Vijay DK is exclusively signed to Believe Artist Services, which has distributed and marketed the album.

https://vijaydk.bfan.link/4three4life

The album title ‘4Three4Life’ pays homage to Vijay DK's formative years in the suburb of Eastern Mumbai - Mankhurd, represented by the area’s pin code, 43. Featuring collaborations with notable rappers like Kalam Ink and emerging talents from his neighbourhood, the album delves deep into the essence of urban life. Excitingly, the music video for the album is on its way.

“Amidst India's flourishing hip-hop music scene, '4Three4Life' stands out as a significant milestone,” says Shilpa Sharda, 'Director, Artist Services and Development, India and South Asia' at Believe. “With his remarkable talent and distinct creative approach, Vijay has earned a dedicated following. At Believe, we take pride in fostering strong relationships with top artists, providing unwavering support throughout their careers. It's an honour to back Vijay's artistry, and his debut album undoubtedly contributes to the success of India’s independent music industry,” she adds.