MUMBAI : In the ever-evolving tapestry of pop music, some songs become more than just melodies; they become defining moments in an artist's career. Enter Britney Spears, the Louisiana native who, at the tender age of 16, made an indelible mark on the music scene with her debut single, 'Baby One More Time.'

Initially turned down by three major artists, this iconic track found its way to the then-newcomer Britney Spears, who had just inked a deal with Jive Records. Fresh off an impressive rendition of Whitney Houston's hit, Britney was introduced to the song that would become her anthem. The result? An enthusiastic nod from the young vocalist who would eventually make the song her own.

Fast forward 25 years, and 'Baby One More Time' stands as a testament to Britney's enduring legacy. The song, which holds a special place in music history and the hearts of many, continues to resonate with fans who fondly relive it through the lens of nostalgia. Its influence is undeniable, earning a spot on Rolling Stone's 500 Greatest Songs of All Time and receiving covers by renowned artists like Ed Sheeran.

To celebrate this milestone, Snapchat has partnered with Britney Spears to offer fans a unique trip down memory lane with augmented reality (AR) experiences. The 'New Britney Spears Merch Try-On Lens' lets Snapchatters virtually try on a celebratory 'Spears' letterman-style jacket, available for purchase while the iconic tune plays in the background. Additionally, users can add their favorite songs and remixes from the 'Baby One More Time' album to their Snaps, sharing the magic with friends and on Spotlight.

But it's not just about the tech and trends; it's about reliving the moments that shaped a generation. Follow Britney Spears on Snapchat to catch exclusive behind-the-scenes footage from the making of 'Baby One More Time' and celebrate the hits that defined an era.

So, let's continue to celebrate Britney all day, every day - because some songs don't just play on the radio; they echo through time.