MUMBAI: While Dutch Post-Impressionist master Vincent van Gogh’s 2,100 artworks are scattered round the globe in museums and private collections, immersive experiences that turn the walls and floors of an exhibition space into a kind of van Gogh dream world have popped up around the world from New York to New Delhi, and now travels to Hyderabad for the first time.

Hyderabad will host its first-ever van Gogh-themed immersive exhibition, Real Van Gogh Immersive Experience, at the HITEX Exhibition Centre from March 29 onwards. The timings for the Hyderabad show are from 1.30 pm to 9 pm, with last entry at 8 pm.

The Real Van Gogh Immersive Experience brings out the colours and emotions of the Dutch master’s paintings via an unparalleled visual spectacle, boasting India’s first 22K lumen projection and largest screens in India, and a specially created music score by Mitch de Klein that breathes new life into van Gogh’s timeless masterpieces.

The exhibit provides art enthusiasts a unique opportunity to immerse themselves in the beauty of van Gogh’s masterpieces in a way never seen before.

Tickets for the exhibit can be bought on Insider.in here.

The Real Van Gogh Immersive Experience 2024 in Chennai

Presented by The Silly Fellows in collaboration with creative entrepreneur Nikhil Chinapa – who also serves as the official curator and brand ambassador for the exhibit – the first edition of the Real Van Gogh Immersive Experience 2024 kicked off in Chennai on February 2 with a specially-curated line-up of 70 visually captivating pieces from van Gogh’s extraordinary collection of artworks including Starry Night, Sunflowers, Wheatfield with Crows, Irises, illuminating every brushstroke and color with never-before-seen clarity.

“The response to our debut show in Chennai was incredible and underlined our commitment to make the Real Van Gogh Immersive Experience bigger and better as we take it to more cities around the country,” says Nikhil Chinapa, executive producer Real Van Gogh Experience, adding, “Watching art enthusiasts – young and old – and van Gogh newbies, lose themselves in van Gogh’s artistic brilliance and vivid colours, brought to life via pioneering 22k projection, has been immensely satisfying to watch. The city of Nizams is in for a treat!”

The content for this captivating showcase was meticulously crafted over a span of three months, ensuring a rich and engaging experience for visitors. The hour-long journey through the exhibition unfolds across four carefully curated spaces, each designed to offer a distinct facet of the artist’s work.

The Education Room serves as an informative and insightful introduction, providing context and background to van Gogh’s life and artistic journey. The first room in the experience, it takes visitors through the tapestry of his work and life.

The Infinity Room, as the name suggests, is an expansive space where visitors find themselves in an immersive and awe-inspiring environment.

The Immersive Room transports attendees deeper into the world of Vincent van Gogh. Dynamic projections and sensory elements enhance the connection between the audience and the artist's creations.

After the immersive journey, visitors can explore The Merchandise Store, where they can take home souvenirs and mementos related to the exhibition. Finally, the experience concludes with an Art Themed Cafe, providing a space for reflection and relaxation, allowing attendees to unwind and discuss their impressions of the exhibition over a special van Gogh-inspired menu.

Exhibits like The Real Van Gogh Immersive Experience reflect a growing appetite for immersive and culturally enriching events, solidifying its place as a must-see, Instagram-friendly spectacle for the 21st century consumer.

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