MUMBAI: Artiste First is proud to launch "I Am Jaadugar," the latest release by Alif (Mohammad Muneem Nazir). This enchanting song brings to life the heartfelt journey of a young boy, whose boundless imagination is nurtured by his grandmother, while the world, and particularly his mother, urges him toward more conventional paths. The track also marks the on-screen return of the iconic Farida Jalal, who plays the boy's grandmother—a role reminding of her unforgettable presence in Shaka Laka Boom Boom, a series that captured the magic of a child’s imagination.

At the heart of the song is the simple yet powerful reminder: “Jaadugar hai tu”—You are a magician. It's not just a song; it's a reminder to keep believing in our magic, no matter how loud the world becomes.

Speaking about the inspiration behind the song, Mohammad Muneem shared, “This song is very close to my heart. It’s about love, belief, and the special bond I had with my grandmother. She always saw magic in everything I did, even when others couldn’t. She would always remind me “Obras chu waav dawa” ( for dark clouds & heavy rains strong winds are medicine ) keep sharing.”

With ‘I Am Jaadugar,’ I hope to remind people, especially adults, that we are all still capable of magic if we believe in it.”

Farida Jalal, reflecting on her role in the song, said, “Working on ‘I Am Jaadugar’ brought me back to the charm of Shaka Laka Boom Boom, where imagination ruled over everything. Playing this grandmother was a special experience for me, as it represents the beauty of believing in the impossible. It’s a reminder that no matter how old we get, magic is always a part of us.”

Rohit Sobti, Curator at Artiste First, commented, “‘I Am Jaadugar’ is a song that reminds us of the importance of belief, limitlessness both in ourselves and in the people we care about. Working with Muneem Bhai has been a wonderful journey, and we’re so proud to share this magical story with the world. We hope it touches the hearts of everyone who listens.”

The music video, featuring Aizah Jeelani, Farida Jalal, and Puja Sarup, brings this touching story to life with a visual narrative that captures the essence of childhood wonder and adult nostalgia.

"I Am Jaadugar" is now available across all streaming platforms. Let this song take you on a magical journey back to your childhood and remind you that, no matter where life takes you, the magic is always there, waiting to be rediscovered.